Senior Field Marketing Manager

Pathways; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative company is on the lookout for a Senior Field Marketing Manager to spearhead local marketing initiatives across the nation. This role offers the chance to drive impactful omni-channel campaigns, collaborate with diverse teams, and enhance marketing systems. As part of a mission-driven organization, you will play a vital role in shaping strategies that not only boost sales but also enhance the customer experience in smart spaces. If you thrive in a dynamic environment and are passionate about marketing, this opportunity could be your next big step.

Benefits

Competitive salary and bonus structure

Medical, Vision, and Dental Insurance

401K

Two weeks of paid time off

Remote flexibility

Qualifications

• 6-8 years of marketing experience with a focus on field marketing.
• Strong leadership and coaching skills to guide local teams.

Responsibilities

• Lead local marketing planning and execution to drive sales growth.
• Establish KPIs and monitor marketing performance across branches.

Skills

Field Marketing

Data-driven Strategy Development

Leadership

Coaching and Mentoring

Excellent Communication Skills

Multi-tasking

Education

B.A. or B.S. Degree in Business Management or Marketing

MBA

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

CRM

Data Analytics Tools

Job description

About the job

Daisy is the first national smart space installation and services company. We create seamlessly connected homes and offices, bringing more joy into the lives of our clients. We have nearly 20 branches nationwide ranging from newly launched businesses to legacy firms that have joined the Daisy network after decades in the industry. The Senior Field Marketing Manager will be responsible for the strategy, planning, execution, and measurement of local branch marketing initiatives in an effort to help Daisy reach branch sales targets and brand development goals.

We are seeking someone who can collaborate and communicate with cross-functional teammates, branch leadership, marketing / PR agencies and vendors to achieve local branch goals. This versatile person must both execute on Daisy marketing plans as well as coach/develop local business leaders to execute, measure and optimize their own local marketing efforts.

Responsibilities:

• Serve as lead and key point person on Daisy’s local marketing planning, execution and optimization with the goal to drive consistently growing year-over-year sales, increased profitability and data-driven insights for Daisy’s branches nationwide
• Drive powerful omni-channel campaigns in local markets while also creating the tools for franchisees to develop their own campaigns, such as geofenced digital marketing, print on demand solutions, social media, direct mail and segmented re-engagement email campaigns
• Establish performance expectations and KPIs, monitor progress and results ongoing
• Constantly seek creative ways to enhance Daisy’s marketing systems and processes; always learning, finding best practices in one location to apply to others – and then to scale
• Regularly provide relevant business and financial analysis of key items, trends and campaign results to internal leadership, including marketing trends by category or geography and sales/profit results generated by specific marketing activities
• Plan, produce and execute communication, meetings and calls with branch leaders and sales teams to ensure cooperation of cross-functional team and execution of their local marketing responsibilities
• Recognize performance on an ongoing basis; celebrate individual and team accomplishments – driving a culture of collaboration and accountability
• Create consistent focus on the right priorities, eliminate roadblocks, and provide solutions to day-to-day problems for staff

Skills & Requirements:

• B.A. or B.S. Degree in Business Management, Marketing or related field, or equivalent combination of education and work experience. MBA preferred.
• 6-8 years of progressively responsible Marketing experience, with Field Marketing experience.
• Background in luxury marketing, hospitality or smart homes is a big plus
• Experience working within a franchisor organization is preferred
• Proven track record of developing data-driven strategies for achieving local business goals; translating them into clear objectives and tactics, and proactively anticipating potential issues and how to address them
• Leadership skills paired with strong collaboration: demonstrated strength at driving decisions while rolling up one’s sleeves and executing on plans
• Coaching and mentoring skills: ability to coach and mentor local leadership in the effective execution of their marketing plans, tied into sales/revenue targets
• Keep the Daisy Difference always at the forefront – be a creative thinker excited about bringing innovative ideas to local marketing plans and processes
• Excellent written and verbal communication and presentation skills.
• Proficient in Microsoft Word, Excel, and PowerPoint, CRM, data analytics
• Well-organized with a high attention to detail despite many moving pieces and an exciting, ever-changing, growth environment, working with various departments and stakeholders
• Strong ability to multi-task and prioritize multiple projects and requests simultaneously, within an intense, deadline-driven environment.
• Travel required for meetings with teammates, local branches, territory operators. Travel could meet or exceed 25-30%

Compensation & Benefits:

• Competitive salary and bonus structure
• Medical, Vision, and Dental Insurance
• 401K
• Two weeks of paid time off
• Remote flexibility

Company Purpose/Mission:

• Our Mission - To enhance the human experience through smart spaces.
• Our Vision - To be the most beloved brand in technology services

Company Values:

• Delight - We seek to go beyond satisfaction, consistently bringing magical experiences and fulfillment to those we serve.
• Accountability - We are responsible, transparent, and committed to delivering on our promises.
• Innovation - We consistently offer creative solutions to meet & exceed the evolving needs of our clients, franchisees, and each other.
• Service - We have an unwavering commitment to serve our clients, franchisees, and each other to build enduring partnerships.
• You - We put relationships first. Whether you are a client, franchisee, trade partner, or our newest team member, we value you, your unique background, experience, and perspective.

Additional Information:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

This is a remote position.