Senior Field Marketing Manager

NiCE; Richardson (TX); On-site; USD 120,000 - 150,000; Full time

Job summary

NiCE in Richardson, TX is seeking a Senior Field Marketing Manager to drive regional demand generation and revenue impact through integrated field and ABM programs. You will own regional campaigns, collaborate with sales, and manage end-to-end execution.

The ideal candidate has 10+ years in high-tech field marketing, a proven pipeline track record, and strong analytics. This role offers a fast-paced environment with cross-functional partnerships.

Qualifications

• 10+ years of field marketing experience in high-tech B2B or SaaS.
• Proven ability to drive pipeline and revenue via field and ABM
• Strong alignment with enterprise sales and leadership
• Experience managing multi-channel field programs across regions
• Experience with marketing automation and CRM platforms
• Strong analytical mindset to measure and optimize impact
• Excellent communication and stakeholder management
• Thrives in a fast-paced, high-growth environment

Responsibilities

• Own regional field marketing strategy aligned with objectives and sales priorities
• Design and deliver integrated field programs including events, roadshows, ABM, webinars
• Partner with sales leadership to support territory plans and pipeline creation
• Manage end-to-end program execution: planning, budgeting, logistics, promotion, measurement
• Drive demand generation and pipeline contribution through targeted campaigns
• Collaborate with digital, content, product marketing, and partner teams
• Analyze program performance and provide regular reporting and insights
• Manage regional marketing budgets and ROI across initiatives
• Work with vendors, agencies, and partners to scale execution
• Continuously optimize programs based on performance data and market feedback
• Support NiCE's user conference with field engagement on passes and sessions

Skills

Field marketing

Strategic planning

Stakeholder management

Analytics

Presentation skills

Sales alignment

Tools

Marketo

HubSpot

Salesforce

Job description

At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.

We are looking for an experienced Senior Field Marketing Manager to drive regional demand generation, pipeline growth, and revenue impact through integrated field and account-based marketing programs. This is a senior, hands-on role requiring deep collaboration with sales, strong program ownership, and a proven ability to translate corporate marketing strategy into high-impact regional execution.

The ideal candidate brings 10+ years of experience in high-tech field marketing, preferably within enterprise B2B or SaaS organizations, and has a strong track record of delivering measurable pipeline and revenue results.

Key Responsibilities

• Own and execute regional field marketing strategy aligned with corporate objectives and sales priorities
• Design and deliver integrated field programs including events, roadshows, executive engagements, webinars, and ABM initiatives
• Partner closely with sales leadership to support territory plans, pipeline creation and acceleration, and account expansion
• Manage end-to-end program execution: planning, budgeting, logistics, promotion, execution, and post-event follow up and measurement
• Drive demand generation and pipeline contribution through targeted campaigns and personalized experiences
• Collaborate with digital, content, product marketing, and partner marketing teams to ensure consistent messaging and execution
• Analyze program performance and pipeline impact; provide regular reporting and insights to marketing and sales leadership
• Manage regional marketing budgets and ensure strong ROI across all initiatives
• Work with external vendors, agencies, and partners to scale execution and impact
• Continuously optimize programs based on performance data, market feedback, and evolving business priorities
• Support NiCE's annual user conference by being the conduit to the field regarding discounted + free passes. Communicate, inform and educate the field and Senior Sales leadership on the user conference including the conference structure and sessions.

Required Qualifications

• 10+ years of experience in field marketing within a high-tech, B2B, SaaS, or enterprise software environment
• Proven experience driving pipeline and revenue through field and account-based marketing programs
• Strong alignment and partnership experience with enterprise sales teams and sales leadership
• Demonstrated success managing complex, multi-channel field programs across regions or territories
• Experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)
• Strong analytical mindset with the ability to measure, report, and optimize marketing impact
• Excellent communication, stakeholder management, and presentation skills
• Ability to thrive in a fast-paced, high-growth environment

Preferred Qualifications

• Experience supporting enterprise and / or strategic accounts
• Familiarity with ABM platforms and intent data tools
• Prior experience working with channel, GSI’s or alliance partners
• Global or multi-region field marketing experience

What Success Looks Like

• Consistent, measurable contribution to sales pipeline and revenue
• Strong alignment and trust with sales leadership and reps
• High-quality field programs that elevate brand presence and customer engagement
• Clear reporting and insights that inform marketing and sales strategy

About NiCE

NICELtd. (NASDAQ: NICE)software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences,fight financial crimeand ensure public safety.Every day, NiCE software managesmore than120 million customer interactions and monitors3+billion financial transactions.

Known as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.

NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.