Senior Field Marketing Manager

Navan; Austin (TX); On-site; USD 110,000 - 140,000; Full time

Job summary

Navan in North America seeks a Senior Field Marketing Manager to lead integrated field programs, build brand presence, and drive high-quality pipeline across North America from Austin HQ.

You will partner with Sales, Marketing Ops, Content, and other teams to tailor campaigns for local audiences, manage budgets, events, and demand-gen programs, and mentor regional marketers.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• 6+ years in field marketing, demand generation, or event marketing (B2B SaaS or tech preferred).
• Track record of designing and executing campaigns that generate pipeline and support sales.

Responsibilities

• Develop region-specific field marketing strategy aligned with North America sales targets.
• Plan and execute events, trade shows, cobranded partner events, and localized campaigns.
• Partner with Sales leadership to identify target accounts and accelerate pipeline.
• Define lead-handoff workflows with BDR/SDR/AE teams and ensure pipeline attribution.
• Use data/analytics to track KPIs and optimize marketing investments and ROI.
• Manage budgets, vendors, and agency relationships while delivering quality experiences.
• Mentor regional field marketing colleagues and drive cross-functional collaboration.

Skills

Field marketing

Demand generation

Event marketing

Cross-functional collaboration

Analytics

Project management

Education

Bachelor's degree in Marketing, Business, Communications

MBA (optional)

Job description

As Senior Field Marketing Manager for North America, you’ll be the regional marketing lead owning and delivering integrated field marketing programs that build brand presence and fuel high-quality pipeline across one of our key markets. You’ll work cross-functionally with Sales, Marketing Ops, Content, and other teams to tailor and activate campaigns that resonate with local audiences, support regional revenue goals, and strengthen Navan’s footprint across North America.

What You’ll Do

• Develop a region-specific field marketing strategy and execution plan for key North American markets that aligns with regional sales targets and company growth objectives.
• Plan, manage, and execute a portfolio of high-impact initiatives: live and virtual events, trade shows/conferences, cobranded partner events, targeted unique experiences, and localized campaigns that target both prospects and key accounts.
• Partner with Sales leadership to identify target accounts/segments, design tailored field marketing and support pipeline acceleration.
• Define and implement best-in-class lead-handoff processes and workflows in partnership with the local BDR, SDR and AE teams, ensuring clear attribution from marketing activity to pipeline generation and conversion.
• Use data and analytics to track performance against KPIs, derive actionable insights, and continuously optimize investment - from event ROI to conversion rate improvement across channels.
• Manage budgets, vendor and agency relationships, ensuring cost-efficiency while delivering high-quality experiences and collateral.
• Mentor and support junior or regional field marketing colleagues, drive cross-functional collaboration, and champion creative, agile, high-impact marketing execution within a fast-paced environment.

What We’re Looking For

• You hold a Bachelor’s degree in Marketing, Business, Communications or a related field; an MBA or advanced degree is a plus.
• You bring 6+ years of hands‑on experience in field marketing, demand generation, or event marketing - ideally within B2B SaaS, travel/expense tech, or a high‑growth technology context.
• You have a proven track record of designing and executing demand generation and field marketing campaigns that drove measurable pipeline growth, brand visibility, and sales support results.
• You excel in fast‑paced, ambiguous environments; you combine strategic thinking with strong project management, execution discipline, and leadership skills.
• You thrive working cross‑functionally, collaborating with Sales, Customer Success, Product Marketing, Content, and Revenue and Marketing Ops to deliver aligned go‑to‑market impact.
• You are analytical — comfortable using data to measure impact, build reports and dashboards, and iterate quickly on what works.

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