Senior Field Marketing Manager

Navan; Los Angeles (CA); On-site; USD 86,850 - 193,000; Full time

Job summary

Navan is seeking a Senior Field Marketing Manager for North America to lead integrated field marketing programs that build brand presence and drive high-quality pipeline across the region.

You’ll work cross-functionally with Sales, Marketing Ops, Content, and other teams to tailor and activate campaigns that resonate with local audiences, support regional revenue goals, and strengthen Navan’s footprint across North America.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications (MBA a plus).
• 6+ years in field marketing, demand generation, or event marketing in B2B SaaS.
• Proven track record driving pipeline growth and brand visibility.
• Strong cross-functional collaboration and project management skills.

Responsibilities

• Develop a region-specific field marketing strategy aligned with North America revenue targets.
• Plan, manage, and execute live and virtual events, trade shows, cobranded partner events, and localized campaigns.
• Partner with Sales leadership to identify target accounts and support pipeline acceleration.
• Define lead handoff workflows with BDR/SDR/AE teams and ensure attribution.
• Use data to track KPIs, optimize investment, and improve conversion across channels.
• Manage budgets, vendors, and agencies while delivering high-quality experiences.
• Mentor and support junior field marketing colleagues and drive cross-functional collaboration.

Skills

Field marketing

Demand generation

Event marketing

Cross-functional collaboration

Analytics & reporting

Education

Bachelor’s degree in Marketing, Business, Communications

Job description

As Senior Field Marketing Manager for North America, you’ll be the regional marketing lead owning and delivering integrated field marketing programs that build brand presence and fuel high-quality pipeline across one of our key markets. You’ll work cross-functionally with Sales, Marketing Ops, Content, and other teams to tailor and activate campaigns that resonate with local audiences, support regional revenue goals, and strengthen Navan’s footprint across North America.

What We’re Looking For

• Develop a region-specific field marketing strategy and execution plan for key North American markets that aligns with regional sales targets and company growth objectives.
• Plan, manage, and execute a portfolio of high-impact initiatives: live and virtual events, trade shows/conferences, cobranded partner events, targeted unique experiences, and localized campaigns that target both prospects and key accounts.
• Partner with Sales leadership to identify target accounts/segments, design tailored field marketing and support pipeline acceleration.
• Define and implement best-in-class lead-handoff processes and workflows in partnership with the local BDR, SDR and AE teams, ensuring clear attribution from marketing activity to pipeline generation and conversion.
• Use data and analytics to track performance against KPIs, derive actionable insights, and continuously optimize investment - from event ROI to conversion rate improvement across channels.
• Manage budgets, vendor and agency relationships, ensuring cost-efficiency while delivering high-quality experiences and collateral.
• Mentor and support junior or regional field marketing colleagues, drive cross-functional collaboration, and champion creative, agile, high-impact marketing execution within a fast-paced environment.

Who You Are

• You hold a Bachelor’s degree in Marketing, Business, Communications or a related field; an MBA or advanced degree is a plus.
• You bring 6+ years of hands‑on experience in field marketing, demand generation, or event marketing - ideally within B2B SaaS, travel/expense tech, or a high‑growth technology context.
• You have a proven track record of designing and executing demand generation and field marketing campaigns that drove measurable pipeline growth, brand visibility, and sales support results.
• You excel in fast‑paced, ambiguous environments; you combine strategic thinking with strong project management, execution discipline, and leadership skills.
• You thrive working cross‑functionally, collaborating with Sales, Customer Success, Product Marketing, Content, and Revenue and Marketing Ops to deliver aligned go‑to‑market impact.
• You are analytical — comfortable using data to measure impact, build reports and dashboards, and iterate quickly on what works.

The posted pay range represents the anticipated low and high end of the compensation for this position and is subject to change based on business need. To determine a successful candidate’s starting pay, we carefully consider a variety of factors, including primary work location, an evaluation of the candidate’s skills and experience, market demands, and internal parity. For roles with on‑target‑earnings (OTE), the pay range includes both base salary and target incentive compensation. Target incentive compensation for some roles may include a ramping draw period. Compensation is higher for those who exceed targets. Candidates may receive more information from the recruiter.

Pay Range

$86,850 — $193,000 USD