Senior Manager, Field Marketing

OneStream Software; Birmingham (MI); On-site; USD 131,000 - 170,000; Full time

Benefits offered by this job

Excellent Medical Plan

Dental & Vision Insurance

Life Insurance

Job summary

OneStream Software is seeking a Senior Manager, Field Marketing to join its Demand Generation team. This role leads ABM-driven field marketing strategies to accelerate regional pipeline growth and collaborates with Sales and Marketing to drive high-quality pipeline.

The candidate will manage multi-channel programs, maintain deep product expertise, mentor regional teams, and use data to optimize ABM and reporting. A strong budget management background is essential.

Qualifications

• 7+ years of experience in global B2B field marketing, demand generation, or regional marketing within a technology or software environment.
• Proven experience building and executing regional field marketing plans that support pipeline creation and deal progression.
• Strong working knowledge of Salesforce and common marketing automation platforms (e.g., HubSpot or equivalent).
• Proven experience managing marketing budgets and measuring program ROI.

Responsibilities

• Lead the development and execution of a biannual, ABM driven Field Marketing strategy that accelerates regional pipeline growth.
• Build integrated, multi channel programs spanning in person and virtual events, experiential activations, digital campaigns, targeted email, direct mail, and social engagement to drive measurable account impact.
• Maintain deep expertise in OneStream's product portfolio to ensure all programs reinforce core messaging and solution positioning.
• Partner with Regional Sales Leaders to align on pipeline targets, account priorities, and territory strategies, ensuring marketing initiatives directly support revenue goals.
• Collaborate with Marketing peers including Campaigns, Channel/Alliances, and Product Marketing to ensure cohesive execution and maximize program reach and effectiveness.
• Provide leadership and mentorship to regional Field Marketing Managers and Specialists, fostering strategic thinking and operational excellence.
• Use data, analytics, and historical performance insights to optimize channel mix, refine ABM strategies, and improve pipeline contribution.
• Deliver quarterly performance reporting with trends, insights, and recommendations for continuous improvement.
• Source, evaluate, and negotiate with third party vendors to secure high quality services and competitive pricing.
• Manage and optimize regional marketing budgets with accurate forecasting and disciplined spend management.

Skills

Communication skills

Data-driven mindset

Budget management

Independent worker

Strategic thinking

Education

Bachelor's degree in Marketing/Business

Tools

Salesforce

HubSpot

Marketing automation platforms

Job description

At OneStream, we're on a mission to empower every Finance organization and professional to exceed their potential. Our global teams span continents, cultures, and time zones, united by a shared purpose as we build the operating system for modern Finance and help organizations move with greater speed, clarity, and confidence.

That mission comes to life through our people. Behind every innovation, customer success, and milestone are talented people working together to make a difference. That's why we're looking for people who are bold enough to think big, authentic in how they lead and collaborate, curious about what's possible, and committed to delivering results.

Want a closer look before you apply? Explore our Careers site to learn more about our people, culture, and benefits.

Summary

OneStream Software is seeking a Senior Manager, Field Marketing to join its Demand Generation team. As a leading corporate performance management (CPM) platform for the office of finance, OneStream is looking for an experienced professional who will be responsible for the strategic development and execution of a comprehensive Field Marketing plan for an assigned region. This role may be aligned with Field Marketing Managers and/or Specialists and will work closely with OneStream's Marketing and Sales teams to create and execute demand generation plans that drive consistent, high quality pipeline.

Primary Duties and Responsibilities

• Lead the development and execution of a biannual, ABM driven Field Marketing strategy that accelerates regional pipeline growth and aligns to priority account needs.
• Build integrated, multi channel programs spanning in person and virtual events, experiential activations, digital campaigns, targeted email, direct mail, and social engagement to drive measurable account impact.
• Maintain deep expertise in OneStream's product portfolio to ensure all programs reinforce core messaging and solution positioning.
• Partner with Regional Sales Leaders to align on pipeline targets, account priorities, and territory strategies, ensuring marketing initiatives directly support revenue goals.
• Collaborate with Marketing peers including Campaigns, Channel/Alliances, and Product Marketing to ensure cohesive execution and maximize program reach and effectiveness.
• Provide leadership and mentorship to regional Field Marketing Managers and Specialists, fostering strategic thinking and operational excellence.
• Use data, analytics, and historical performance insights to optimize channel mix, refine ABM strategies, and improve pipeline contribution.
• Deliver quarterly performance reporting with trends, insights, and recommendations for continuous improvement.
• Source, evaluate, and negotiate with third party vendors to secure high quality services and competitive pricing.
• Manage and optimize regional marketing budgets with accurate forecasting and disciplined spend management.

Required Education and Experience

• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
• 7+ years of experience in global B2B field marketing, demand generation, or regional marketing within a technology or software environment.
• Demonstrated experience building and executing regional field marketing plans that support pipeline creation and deal progression.
• Strong working knowledge of Salesforce and common marketing automation platforms (e.g., HubSpot or equivalent).
• Proven experience managing marketing budgets and measuring program ROI.

Preferred Education and Experience

• Experience supporting enterprise or midmarket B2B sales organizations.
• Familiarity with ABM strategies and multichannel campaign orchestration.
• Prior exposure to enterprise software categories such as:
  • SAP Outlooksoft BPC
  • SAP BOFC (Cartesis)
  • Hyperion HFM, FDM, Planning, Essbase, Enterprise
  • IBM Cognos or other EPM solutions

Knowledge, Skills, and Abilities

• Exceptional written and verbal communication skills; confident communicating with and presenting to all levels of organizational management, especially senior sales leadership.
• Strong comprehension of and experience with Field Marketing processes and best practices.
• A data-driven mindset with deep affinity for marketing metrics and analytics.
• Fiscally responsible with a pragmatic approach to planning and budgeting.
• Organized, with the ability to manage and prioritize a variety of projects.
• Self-motivated, self-starter with the ability to work independently.
• Strong reasoning skills.
• Independent thinker, uses good judgement.

Supervisory Responsibilities

This position is responsible for supervising regional Field Marketing Managers and Specialists.

Benefits at OneStream

OneStream employees are passionate, hardworking individuals who go above and beyond to keep our customers happy and follow through on our mission statement. They consistently deliver the best and in turn, we make every effort to keep them cared for and happy. A sample of the benefits we provide are:

• Excellent Medical Plan
• Dental & Vision Insurance
• Life Insurance
• Short & Long Term Disability
• Vacation Time
• Paid Holidays
• Professional Development
• Retirement Plan

Gross annual base salary

$131,000 — $170,000 USD

All candidates must be legally authorized to work for any company in the country where this position is located without sponsorship.

OneStream Software is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race,color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable local laws, regulations, and ordinances.

If you need assistance and/or a reasonable accommodation during the application process, reach out to [e-mail].

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