Senior Field Marketing Lead (US)

Booksy Inc.; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Dental & vision coverage

401(k) match

Unlimited PTO

Paid parental leave

Job summary

Booksy is seeking a Senior Field Marketing Lead to drive provider acquisition across the US. You will execute field activations, manage trade shows, and establish local ambassador networks to grow Booksy's presence among barbers, nail technicians, and estheticians.

You will collaborate with US Sales to convert grassroots engagement into sustained market growth, while building social selling communities and regional campaigns to fuel scale. This role is remote with US-based ET-hour alignment.

Qualifications

• Significant hands-on field marketing experience in US beauty, wellness, or SMB sectors.
• Demonstrated ability to partner with sales to drive pipeline and closed deals.
• Proven track record building influencer/ambassador programs and local communities.

Responsibilities

• Design and execute US field strategy with hyper-local activation in metro areas.
• Lead end-to-end trade shows and live events to generate merchant leads and platform sign-ups.
• Build ambassador networks and social selling playbooks to drive product adoption.
• Tailor messaging for barbershops, nail salons, and hair salons across markets.

Skills

Field marketing

Event management

Trade shows

Influencer marketing

Social selling

SaaS familiarity

Sales collaboration

Ambassador programs

Job description

Booksy is the leading booking and business management platform for the beauty and wellness industry, operating at the intersection of high-value transactional B2B SaaS and consumer marketplaces.

This role puts you front and center of Booksy’s expansion in our key strategic growth market: the US. As a Senior Field Marketing Lead, your primary mandate is to drive provider acquisition through high-impact field activations, industry trade shows, ambassador relationships, and social selling community initiatives.

Reporting directly to the US Country Manager US, you will own US provider acquisition on the ground, executing strategies that bring Booksy directly to barbers, hair stylists, nail technicians, and estheticians. You will work hand-in-hand with US Sales leadership to dominate trade shows, activate regional campaigns, cultivate an active local ambassador network, and establish social selling strategies that turn grass‑roots engagement into sustained market growth.

Key Responsibilities

Field & Event Marketing Execution

• Field & Community Activations: Design and execute Booksy’s US field strategy, building hyper‑local brand presence in key metropolitan areas through salon and barbershop drop‑ins, local meetups, and grassroots community outreach.
• Trade Shows & Industry Expos: Lead end-to-end event execution and logistics for major beauty and barbering expos (e.g., Premiere Orlando, IBS), driving high volume merchant leads and live platform sign‑ups.
• Local Sales Partnerships: Partner with US Sales teams to execute co‑marketing initiatives with regional beauty supply distributors, product brands, and beauty schools to drive qualified leads.
• Category Adaptation: Tailor field activations and messaging to distinct verticals, you know how to adapt your approach to attract a barber in Texas to Booksy vs. a nail artist in Miami.

Ambassadors, Community & Social Selling

• Ambassador/Influencer Relationships: Recruit, build, and nurture relationships with influential beauty professionals, barbers, and stylists to act as Booksy brand champions.
• Social Selling & Community Building: Establish and cultivate local online and offline provider communities. Develop social selling toolkits and playbooks that empower ambassadors and sales reps to convert peer networks into active platform users.
• Peer-to-Peer Referrals: Leverage ambassador relationships and community programs to feed local referral loops and affiliate initiatives.

Category Adaptation

• Tailor field activations and messaging to distinct verticals, adapting approaches for barbershops, nail salons, hair salons, etc.

• Field & Event Marketing Track Record: Significant hands‑on experience executing field marketing campaigns, trade shows, and local activations, ideally in the US beauty, wellness, or SMB sectors.
• Sales Collaboration: Proven ability to partner closely with sales reps to align field activities directly with pipeline growth and closed‑won accounts.
• Influencer Marketing and Social Selling Expertise: Demonstrated experience building Influencer and ambassador programs, engaging local communities, and implementing social selling tactics to drive product adoption.
• SaaS or Marketplace Familiarity: Experience working in fast‑paced B2B SaaS companies targeting SMB businesses, or multi‑side marketplace environments.

Being at Booksy - what you’ll get

• Remote work with flexible schedules. We're proudly distributed across the globe and remote‑first in every market. Some markets have offices you're welcome to use; others are fully remote — either works. For this role, we ask that you're based in the US and able to work Eastern Time hours.
• Comprehensive health, dental, and vision coverage.
• Company‑paid short‑term disability and $25,000 basic life insurance, with voluntary long‑term disability available.
• 401(k) — we match 50% of your contributions up to 6%, paid annually, with a 3-year vesting period.
• Unlimited PTO for exempt employees, with manager approval.
• 12 weeks of paid parental leave.
• Employee Assistance Program (EAP) for confidential support when you need it.
• Voluntary pet insurance through Fetch.
• $50 a month to spend on services in the Booksy app.
• Everyday discounts via PerkSpot

A bit about Booksy:

A career at Booksy means you're part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses, to supporting their customers to arrange 'me time' moments, we're in the business of helping people thrive and feel fantastic.

Working in a rapidly growing and evolving company comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. However, if you're a driven self‑starter, with initiative and the motivation to grow your career in an environment that's rapidly changing as we scale‑up globally, then the chances are that you'll love it at Booksy.

Our Diversity and Inclusion Commitment:

We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at [e-mail], so we can best support you.

How AI helps us find great people

Think of our AI tool as a really smart assistant for our recruitment team. Its job? To help us move faster, stay consistent, and make sure no great candidates are overlooked.Every application goes through the same AI review to help us spot skills that match the role - but don’t worry, AI never makes the decisions. Real people do. Our recruiters and hiring managers handle every final call. And we regularly review how the tool is used to keep things fair, ethical, and compliant with data protection laws. Curious about how it works? You can always ask how AI was used in your application - it won’t affect your chances in any way. If you have questions, just drop us a note - we’re happy to explain more.