Senior Field Marketing Lead | Remote Commercial Growth

Brex; United States; Remoto; USD 116.000 - 165.000; Tempo pieno

Descrizione del lavoro

Brex is seeking a strategic, data-driven Senior Field Marketing Manager to build and lead the field marketing motion for our Commercial segment in the United States. You will own the segment strategy, identify markets and audiences, and create integrated programs that generate new pipeline and accelerate opportunities.

You will partner with Sales to test new approaches, scale campaigns, and drive events, digital experiences, direct mail, and ABM plays.

Competenze

• 7+ years of experience in B2B field marketing, demand gen, ABM, or related role.
• Experience owning marketing strategy for a defined customer segment, region, or sales organization.
• Track record of sourcing and accelerating pipeline through integrated programs.
• Strong understanding of the B2B sales cycle and translating Sales priorities into focused marketing strategies.
• Fluency in marketing and pipeline metrics; able to analyze campaign performance and explain results.
• Strong project management and executive communication skills; able to juggle multiple programs.
• Willingness to travel up to 40% for events and customer programs.

Mansioni

• Own the field marketing strategy, annual plan, budget, and pipeline goals for the Commercial segment.
• Partner with Commercial Sales leadership and set planning rhythm across Marketing, Sales, and SDR.
• Analyze account, pipeline, industry, geographic, and performance data to identify high-potential audiences.
• Build integrated campaigns that combine in-person, digital, partner, content, direct mail, and account-based tactics.
• Shape event strategy, regional programs to targeted dinners, and partner with Events while owning audience and pipeline outcome.
• Test new campaign ideas, define success upfront, and turn what works into repeatable plays and documented playbooks.
• Track results (pipeline, conversion, ROI) and present them to senior Marketing and Sales leaders.

Conoscenze

7+ years B2B marketing

ABM / demand gen

Pipeline analytics

Executive communication

Cross-functional collaboration

Travel 40% willingness

SaaS/fintech marketing

Strumenti

Salesforce

Marketing analytics platforms

Descrizione del lavoro

Brex is seeking a strategic, data-driven Senior Field Marketing Manager to build and lead the field marketing motion for our Commercial segment in the United States. You will own the segment strategy, identify markets and audiences, and create integrated programs that generate new pipeline and accelerate opportunities.

You will partner with Sales to test new approaches, scale campaigns, and drive events, digital experiences, direct mail, and ABM plays.