Senior Field Marketing Events Manager

Unity Enterprise; Northern (KY); Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Life insurance

Disability insurance

Commute subsidy

Employee stock ownership

Retirement plans

Vacation and personal days

Parental leave support

Office snacks

Mental Health programs

Employee Resource Groups

Global Employee Assistance Program

Training and development programs

Volunteering and donation matching

Job summary

Unity is seeking an energetic events professional to join the Global Events team in North America. You will own end-to-end planning and execution of field marketing events, from venue sourcing to on-site delivery and post-event reporting.

In this role, you’ll collaborate with Marketing, Sales, and Product to align events with business goals, manage budgets, and leverage CRM and marketing automation tools to measure ROI and pipeline impact. Travel up to 30% is required.

Qualifications

• 5+ years of experience in field, event, or experiential marketing.
• Experience collaborating cross-functionally with Marketing, Sales, Finance, Procurement, and external vendors.
• Strong organizational skills and ability to manage multiple programs.
• Willingness to travel 30%.
• Experience with CRM and marketing automation tools.

Responsibilities

• Own planning and execution of field marketing events across ads and programmatic sales funnels.
• Collaborate with Sales and Regional Marketing to drive pipeline and demand-generation events.
• Manage audience strategy, invite lists, and follow-up motions.
• Lead all planning and logistics: venue sourcing, contracts, vendors, catering, A/V, on-site.
• Handle event registration and reporting, post-event lead flow and ROI measurement.
• Oversee budgets with finance and procurement and ensure budget adherence.

Skills

Event marketing

Cross-functional collaboration

Budget management

Vendor management

Travel readiness

Tools

Salesforce

Marketo

Splash

RainFocus

Google Suite

Job description

Opportunity

We are seeking an enthusiastic and detail-oriented event professional to join our Global Events team. This AMER based role will manage the planning and execution of events, working closely with internal stakeholders from marketing, product, and sales teams to achieve goals and priorities for our Ads and Programmatic business in North America. This person will own their assigned programs end to end - from venue and vendor sourcing through registration, on-site execution, and post-event reporting. We're looking for a collaborative, organized self-starter who loves live events and can keep several moving at once.

What you’ll be doing

• Own planning and execution of field marketing events across the Ads and Programmatic business - trade shows, regional customer events, executive programs, and partner activations - ensuring each experience aligns with business goals and reinforces brand values.
• Partner closely with Sales and Regional Marketing to support pipeline-driving and demand-generation events, adapting execution models to local market needs.
• Collaborate with Sales on event audience strategy, including invite lists, account prioritization, and follow-up motions.
• Lead all planning and logistics, including venue sourcing and contracting, vendor and agency management, catering, transportation, A/V, and on-site execution — coordinating timelines to keep deadlines on track and stakeholders informed.
• Own event registration and attendance tracking using event platforms, partnering with marketing operations to ensure accurate post-event reporting, lead flow, and ROI measurement.
• Oversee event budgets for assigned programs, including purchase order creation, approvals, and reconciliation in partnership with Finance and Procurement, ensuring adherence to budgetary constraints.

What we’re looking for

• 5+ years of experience in field marketing, event marketing, or experiential marketing, with a strong focus on sales-aligned, pipeline-driving programs.
• Proven experience working cross-functionally with Marketing, Sales, Field Marketing, Finance, Procurement, and external vendors or agencies.
• Strong understanding of both ground-level execution and strategic context – able to zoom in on logistics while keeping sight of broader business and marketing goals.
• Highly organized and comfortable managing multiple concurrent programs with shifting priorities.
• A proactive and detail-oriented approach to problem-solving.
• Someone who is adaptable as deliverables and requests change mid-project.
• Ability to travel 30%.
• You might also have:
• Experience in the tech or ads industry.
• Experience working with CRM and marketing automation tools (e.g., Salesforce, Marketo) to support event follow-up and reporting.
• Experience working with technology platforms such as Splash, Rainfocus, and the Google Suite.

Base Salary Range

We determine the base salary range for this role based on your primary work location: Zone A: $87,400 - $131,200 USD gross Zone B: $98,800 - $148,200 USD gross Zone C: $111,000 - $166,600 USD gross

This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set.

Benefits

• Comprehensive health, life, and disability insurance
• Commute subsidy
• Employee stock ownership
• Competitive retirement/pension plans
• Generous vacation and personal days
• Support for new parents through leave and family-care programs
• Office food snacks
• Mental Health and Wellbeing programs and support
• Employee Resource Groups
• Global Employee Assistance Program
• Training and development programs
• Volunteering and donation matching program

Life at Unity

Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators.

If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.