Field Marketing Events Manager

Unity Technologies; Austin (TX); On-site; USD 87,000 - 148,000; Full time

Benefits offered by this job

Health insurance

Commute subsidy

Employee stock ownership

Job summary

Unity Technologies seeks an experienced event professional to join the Global Events team in AMER, focusing on field and experiential marketing for the Ads and Programmatic business in North America. You will own end-to-end planning, from venue sourcing to on-site execution and post-event analysis.

Responsibilities include coordinating with Sales, Marketing, and Ops to drive pipeline, managing registration and budgets, and ensuring events meet brand and business goals.

Qualifications

• 5+ years of experience in field marketing, event marketing, or experiential marketing with pipeline-driving programs.
• Experience working cross-functionally with Marketing, Sales, Field Marketing, Finance, Procurement, and external vendors/agencies.
• Strong ability to manage logistics and maintain strategic focus on business goals.
• Highly organized, able to juggle multiple concurrent programs and shifting priorities.
• Experience with CRM and marketing automation tools to support event follow-up and reporting.

Responsibilities

• Own planning and execution of field marketing events across Ads and Programmatic business—trade shows, regional customer events, executive programs, and partner activations.
• Collaborate with Sales and Regional Marketing to support pipeline-driving events and demand generation.
• Lead planning and logistics: venue sourcing, contracting, vendors, catering, transportation, A/V, and on-site execution.
• Manage event registration and attendance tracking; coordinate post-event reporting, lead flow, and ROI measurement.
• Oversee assigned program budgets, including PO creation, approvals, and reconciliation with Finance.

Skills

Field marketing

Event marketing

Experiential marketing

Cross-functional collaboration

Travel 30%

Tools

Salesforce

Marketo

Splash

RainFocus

Google Suite

Job description

The opportunity

We are seeking an enthusiastic and detail-oriented event professional to join our Global Events team.

This AMER based role will manage the planning and execution of events, working closely with internal stakeholders from marketing, product, and sales teams to achieve goals and priorities for our Ads and Programmatic business in North America.

This person will own their assigned programs end to end - from venue and vendor sourcing through registration, on-site execution, and post-event reporting. We're looking for a collaborative, organized self-starter who loves live events and can keep several moving at once.

What you’ll be doing

Own planning and execution of field marketing events across the Ads and Programmatic business - trade shows, regional customer events, executive programs, and partner activations - ensuring each experience aligns with business goals and reinforces brand values.

Partner closely with Sales and Regional Marketing to support pipeline-driving and demand-generation events, adapting execution models to local market needs. Collaborate with Sales on event audience strategy, including invite lists, account prioritization, and follow-up motions.

Lead all planning and logistics, including venue sourcing and contracting, vendor and agency management, catering, transportation, A/V, and on-site execution — coordinating timelines to keep deadlines on track and stakeholders informed.

Own event registration and attendance tracking using event platforms, partnering with marketing operations to ensure accurate post-event reporting, lead flow, and ROI measurement.

Oversee event budgets for assigned programs, including purchase order creation, approvals, and reconciliation in partnership with Finance and Procurement, ensuring adherence to budgetary constraints.

What we’re looking for

5+ years of experience in field marketing, event marketing, or experiential marketing, with a strong focus on sales-aligned, pipeline-driving programs.

Proven experience working cross-functionally with Marketing, Sales, Field Marketing, Finance, Procurement, and external vendors or agencies.

Strong understanding of both ground-level execution and strategic context – able to zoom in on logistics while keeping sight of broader business and marketing goals.

Highly organized and comfortable managing multiple concurrent programs with shifting priorities.

A proactive and detail-oriented approach to problem-solving. Someone who is adaptable as deliverables and requests change mid-project.

Ability to travel 30%

You might also have Experience in the tech or ads industry

Experience working with CRM and marketing automation tools (e.g., Salesforce, Marketo) to support event follow-up and reporting.

Experience working with technology platforms such as Splash, Rainfocus, and the Google Suite

Base Salary Range: We determine the base salary range for this role based on your primary work location: Zone A: $87,400 - $131,200 USD gross Zone B: $98,800 - $148,200 USD gross Zone C: $111,000 - $166,600 USD gross

Benefits

• Comprehensive health, life, and disability insurance
• Commute subsidy
• Employee stock ownership
• Competitive retirement/pension plans
• Generous vacation and personal days
• Support for new parents through leave and family-care programs
• Office food snacks
• Mental Health and Wellbeing programs and support
• Employee Resource Groups
• Global Employee Assistance Program
• Training and development programs
• Volunteering and donation matching program

Life at Unity

Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com .

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

This posting is intended to fill an existing vacancy, and we are committed to providing applicants with updates throughout the hiring process in accordance with applicable law.

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