Senior Field & Event Marketing Manager - K-12

Blackbaud; United States; A distancia; USD 88.000 - 114.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental, and vision insurance

Remote-flexible workforce

Wellness Programs

401(k) with employer match

Flexible paid time off

Parental Leave

Donations for Doers

Pet insurance, legal and identity защ

Tuition reimbursement program

Descripción de la vacante

Blackbaud is seeking a Field & Event Marketing Manager for the K-12 vertical to own the full event lifecycle, from strategy and audience through onsite experience, follow-up, and business impact. This individual contributor role demands disciplined execution, strong measurement, and the ability to drive priority opportunities.

You will collaborate with Sales, Demand Generation, Content, and industry experts to shape event themes, manage budgets and vendors, and deliver repeatable playbooks

Formación

• Demonstrated success connecting event investment to pipeline and revenue outcomes.
• Strong project, budget, vendor, stakeholder, and onsite management skills.
• Experience partnering closely with Sales, Demand Generation, Content, and industry experts.
• Ability to activate approved product and industry narratives without creating new product positioning or claims.

Responsabilidades

• Own the vertical calendar for conferences, trade shows, roadshows, executive experiences, and community moments.
• Prioritize events and experiences based on vertical strategy, audience opportunity, target accounts, pipeline needs, and expected return.
• Use the approved industry narrative and product messaging to shape event themes, sessions, speakers, and attendee experiences.
• Partner with the Industry Strategy Manager to build sector credibility, select relevant relationships, and identify customer or advocate voices.
• Lead planning and execution across budgets, vendors, logistics, creative, registration, speaker readiness, onsite delivery, and issue management.
• Connect each event to Demand Generation, Content, Sales, and Customer teams through shared briefs, target lists, pre-event engagement, and clear follow-up plans.
• Equip Sales with event-specific narratives, discovery guidance, account context, and engagement expectations.
• Create repeatable playbooks, templates, and operating rhythms that improve quality and reduce reinvention.
• Own event performance reporting across target-account engagement, meetings, pipeline creation and progression, bookings influence, and program return.
• Run post-event reviews with Sales and partners, capture learning, and change future investment or execution based on results.
• Use AI-enabled tools and automation to improve planning, targeting, attendee experience, follow-up, and reporting.

Descripción del empleo

Blackbaud is seeking a Field & Event Marketing Manager for the K-12 vertical to own the full event lifecycle, from strategy and audience through onsite experience, follow-up, and business impact. This individual contributor role demands disciplined execution, strong measurement, and the ability to drive priority opportunities.

You will collaborate with Sales, Demand Generation, Content, and industry experts to shape event themes, manage budgets and vendors, and deliver repeatable playbooks