Senior Field Marketing Manager

Blackbaud; Charleston (SC); Hybrid; USD 88,000 - 114,000; Full time

Benefits offered by this job

Medical Insurance

Remote-flexible workforce

Wellness Programs

401(k) matching

Flexible paid time off

Parental Leave

Donations for Doers

Pet insurance

Tuition reimbursement

Job summary

Blackbaud is seeking a Field & Event Marketing Manager for the K-12 vertical. You will own the full lifecycle of events—from strategy and audience to onsite delivery and post-event follow-up—driving measurable growth.

This role demands a disciplined operator who can connect events to pipeline and revenue outcomes. You will lead cross-functional collaboration with Sales, Demand Generation, Content, and industry experts, manage budgets and vendors, and build repeatable playbooks to improve quality

Qualifications

• Experience linking event investment to pipeline or revenue outcomes.
• Strong project and budget management skills.
• Ability to partner with Sales, Demand Gen, Content and industry experts.

Responsibilities

• Own the vertical calendar for conferences, trade shows, roadshows, executive experiences, and community moments.
• Prioritize events based on strategy, audience, pipeline needs and ROI.
• Shape event themes, sessions, speakers, and attendee experiences using approved narratives.

Skills

Event marketing

Budget management

Vendor management

Stakeholder management

Sales collaboration

Onsite event execution

AI-enabled planning

Tools

AI-enabled tools

Job description

About The Role

Blackbaud unleashes the potential of the people and organizations who change the world. As the leading software provider exclusively dedicated to powering social impact, we help our customers move faster, work smarter, and achieve more. As a Field & Event Marketing Manager for our K-12 vertical, you will create experiences that earn attention, build trusted relationships, and move priority opportunities forward. You will own the full event lifecycle, from strategy and audience through onsite experience, follow-up, and business impact. This is an individual contributor role for a disciplined operator who combines strong experiences with measurable growth outcomes.

What You’ll Do

• Own the vertical calendar for conferences, trade shows, roadshows, executive experiences, and community moments.
• Prioritize events and experiences based on vertical strategy, audience opportunity, target accounts, pipeline needs, and expected return.
• Use the approved industry narrative and product messaging to shape event themes, sessions, speakers, and attendee experiences.
• Partner with the Industry Strategy Manager to build sector credibility, select relevant relationships, and identify customer or advocate voices.
• Lead planning and execution across budgets, vendors, logistics, creative, registration, speaker readiness, onsite delivery, and issue management.
• Connect each event to Demand Generation, Content, Sales, and Customer teams through shared briefs, target lists, pre-event engagement, and clear follow-up plans.
• Equip Sales with event-specific narratives, discovery guidance, account context, and engagement expectations.
• Create repeatable playbooks, templates, and operating rhythms that improve quality and reduce reinvention.
• Own event performance reporting across target-account engagement, meetings, pipeline creation and progression, bookings influence, and program return.
• Run post-event reviews with Sales and partners, capture learning, and change future investment or execution based on results.
• Use AI-enabled tools and automation to improve planning, targeting, attendee experience, follow-up, and reporting.

How Success Will Be Measured

• Pipeline created and progressed through field and event programs.
• Pipeline per program investment and event payback performance.
• Engagement from priority audiences and target accounts.
• Quality of Sales follow-up, attendee experience, and repeatable execution.

What You’ll Bring

• Demonstrated success connecting event investment to pipeline and revenue outcomes.
• Strong project, budget, vendor, stakeholder, and onsite management skills.
• Experience partnering closely with Sales, Demand Generation, Content, and industry experts.
• Ability to activate approved product and industry narratives without creating new product positioning or claims.

Stay up to date on everything Blackbaud, follow us on Linkedin, Twitter, Instagram, Facebook and YouTube.

Blackbaud powers social impact through purpose-driven technology and responsible AI. Guided by our Intelligence for Good vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

The starting base pay is $87,700.00 to $114,200.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.

Benefits Include

• Medical, dental, and vision insurance
• Remote-flexible workforce
• Wellness Programs
• 401(k) program with employer match
• Flexible paid time off
• Generous Parental Leave
• Donations for Doers
• Pet insurance, legal and identity protection
• Tuition reimbursement program