Senior Faculty Content Marketing Strategist

Cengage Group; Las Vegas (NV); Remote; USD 77,000 - 100,000; Full time

Job summary

Cengage Group in the United States is seeking a Senior Content Marketing Manager, Faculty Programs to lead a strategic content program that builds faculty brand awareness and drives engagement and growth across the buyer journey.

This role combines storytelling with performance metrics and requires close collaboration with Demand Marketing, Product Marketing, Brand, and Sales to deliver content that supports the full faculty customer journey.

Qualifications

• Bachelor’s degree required in marketing, communications, journalism, or related field.
• Minimum of 7 years of experience in content marketing or related roles.
• Ability to develop and execute measurable content strategies.
• Strong writing and editing, adaptable tone across formats.

Responsibilities

• Partner with other content marketers on a comprehensive faculty marketing content strategy aligned to brand, demand, and go‑to‑market priorities.
• Develop and maintain a comprehensive content calendar across owned and partner channels.
• Define content themes that support business goals.
• Translate faculty audience insights and market trends into compelling content ideas.
• Align content plans with product launches, campaigns, and seasonal initiatives.
• Create and oversee high‑quality content across formats, including events, blogs, articles, ebooks, white papers, case studies, video, and sales enablement materials.
• Partner with internal teams and external writers, agencies, and subject‑matter experts to develop audience‑specific content.
• Ensure content is on‑brand, audience‑focused, and optimized for clarity and impact.
• Edit and elevate content to meet quality, voice, and storytelling standards.
• Collaborate with Faculty Demand and Engagement teams to support acquisition, nurture, and conversion efforts.
• Develop content mapped to buyer journeys, personas, and stages of the funnel.
• Support account‑based marketing, lifecycle campaigns, and customer engagement programs.
• Enable Sales and Customer teams with relevant, compelling content that supports pipeline and retention.
• Look for opportunities to repackage content in new ways and apply a combination of skills, tools and partners to develop, amplify and distribute content.
• Partner with Digital Marketing and SEO teams to optimize content for discovery and performance.
• Use data and insights to evaluate content effectiveness and continuously improve results.
• Track and report on key content metrics such as engagement, conversion, and influence on pipeline.
• Test new formats, channels, and storytelling approaches to increase impact.
• Serve as a content thought partner to Product Marketing, Brand, Sales, and Leadership teams.
• Lead content distribution workflows
• Provide guidance and feedback to other marketers or contributors.
• Ensure alignment between content, brand voice, and messaging across the organization.
• Champion content as a strategic growth lever across marketing and the business.

Skills

Content marketing

Editorial storytelling

SEO fundamentals

Cross-functional collaboration

Video editing basics

Education

Bachelor’s degree in marketing, communications, journalism, or related field

Tools

Adobe

Canva

Marketing automation platforms

Job description

Cengage Group in the United States is seeking a Senior Content Marketing Manager, Faculty Programs to lead a strategic content program that builds faculty brand awareness and drives engagement and growth across the buyer journey.

This role combines storytelling with performance metrics and requires close collaboration with Demand Marketing, Product Marketing, Brand, and Sales to deliver content that supports the full faculty customer journey.