Senior Content Marketing Lead, Faculty Programs

Cengage Group; Anchorage (AK); Remote; USD 77,000 - 100,000; Full time

Job summary

Cengage Group in Anchorage, Alaska, is seeking a Senior Content Marketing Manager, Faculty Programs, to lead strategy and hands-on content across events, blogs, ebooks, white papers, video, and sales enablement. You will partner with Demand Marketing, Product Marketing, Brand and Sales to align content with launches and campaigns.

The role requires 7+ years in content marketing, excellent writing, SEO knowledge, and the ability to manage cross-functional workflows.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or related field.
• Minimum of 7 years of experience in content marketing, editorial, publishing or storytelling roles.
• Ability to develop and execute content strategies that drive measurable results.
• Sophisticated writing and editing skills and the ability to adapt tone across formats and audiences.
• Strong understanding of digital content, SEO fundamentals, and content distribution.
• Experience partnering cross‑functionally in fast‑paced, matrixed environments.
• Experience in B2B, SaaS, EdTech, or complex buying environments preferred
• Familiarity with content performance analytics and marketing automation platforms preferred
• Experience supporting demand generation or product marketing initiatives preferred
• Experience using Adobe or Canva for basic design
• Ability to direct video editing and do simple video editing tasks

Responsibilities

• Partner with other content marketers on a comprehensive faculty marketing content strategy aligned to brand, demand, and go-to-market priorities.
• Develop and maintain a comprehensive content calendar across owned and partner channels
• Define content themes that support business goals.
• Translate faculty audience insights and market trends into compelling, differentiated content ideas.
• Align content plans with product launches, campaigns, and seasonal initiatives.
• Create and oversee high-quality content across formats, including events, blogs, articles, ebooks, white papers, case studies, video, and sales enablement materials.
• Partner with internal teams and external writers, agencies, and subject‑matter experts to develop audience‑specific content.
• Ensure content is on-brand, audience‑focused, and optimized for clarity and impact.
• Edit and elevate content to meet quality, voice, and storytelling standards.
• Collaborate with Faculty Demand and Engagement teams to support acquisition, nurture, and conversion efforts.
• Develop content mapped to buyer journeys, personas, and stages of the funnel.
• Support account‑based marketing, lifecycle campaigns, and customer engagement programs.
• Enable Sales and Customer teams with relevant, compelling content that supports pipeline and retention.
• Look for opportunities to repackage content in new ways and apply a combination of skills, tools and partners to develop, amplify and distribute content
• Partner with Digital Marketing and SEO teams to optimize content for discovery and performance.
• Use data and insights to evaluate content effectiveness and continuously improve results.
• Track and report on key content metrics such as engagement, conversion, and influence on pipeline.
• Test new formats, channels, and storytelling approaches to increase impact.
• Serve as a content thought partner to Product Marketing, Brand, Sales, and Leadership teams.
• Lead content distribution workflows
• Provide guidance and feedback to other marketers or contributors.
• Ensure alignment between content, brand voice, and messaging across the organization.
• Champion content as a strategic growth lever across marketing and the business.

Skills

Content strategy

Content creation

SEO

Cross-functional collaboration

B2B SaaS

Design tools

Video editing

Education

Bachelor’s degree in marketing or related field

Tools

Adobe

Canva

Job description

Cengage Group in Anchorage, Alaska, is seeking a Senior Content Marketing Manager, Faculty Programs, to lead strategy and hands-on content across events, blogs, ebooks, white papers, video, and sales enablement. You will partner with Demand Marketing, Product Marketing, Brand and Sales to align content with launches and campaigns.

The role requires 7+ years in content marketing, excellent writing, SEO knowledge, and the ability to manage cross-functional workflows.