Faculty Programs Content Marketing Lead

Cengage Group; Honolulu (HI); Remote; USD 77,000 - 100,000; Full time

Job summary

Cengage Group is seeking a Senior Content Marketing Manager for Faculty Programs in the United States. This hands-on role crafts strategy, creates high-quality content, and partners with Demand Marketing, Product Marketing, Brand, and Sales to drive faculty engagement and business growth.

The position emphasizes strategic planning, cross‑functional leadership, and performance-driven content across blogs, events, ebooks, white papers, and video.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or related field.
• Minimum of 7 years of experience in content marketing, editorial, publishing or storytelling roles.
• Ability to develop and execute content strategies that drive measurable results.
• Sophisticated writing and editing skills with versatile tone across formats and audiences.
• Strong understanding of digital content, SEO fundamentals, and content distribution.
• Experience partnering cross-functionally in fast-paced, matrixed environments.
• Experience in B2B, SaaS, EdTech, or complex buying environments preferred.
• Familiarity with content performance analytics and marketing automation platforms preferred.
• Experience supporting demand generation or product marketing initiatives preferred.
• Experience using Adobe or Canva for basic design.
• Ability to direct video editing and do simple video editing tasks

Responsibilities

• Collaborate on a comprehensive faculty marketing content strategy aligned to brand and campaigns.
• Develop and maintain a content calendar across owned and partner channels.
• Translate audience insights into compelling content ideas and themes.
• Create and oversee high‑quality content across formats (blogs, ebooks, white papers, video).
• Enable Sales and Customer teams with relevant content to support pipeline and retention.
• Partner with internal teams and external writers to develop audience-specific content.
• Ensure content is on-brand, audience-focused, and optimized for clarity and impact.
• Edit and elevate content to meet quality, voice, and storytelling standards.
• Support acquisition, nurture, and conversion efforts with lifecycle content.
• Collaborate with Demand and Engagement teams to map content to buyer journeys.
• Track and report on engagement, conversions, and impact on pipeline.
• Test new formats and channels to increase content impact.
• Lead content distribution workflows and provide guidance to marketers.

Skills

Content strategy

Content planning

Storytelling

Editing

SEO basics

Cross-functional

B2B marketing

EdTech experience

Education

Bachelor’s degree

Tools

Adobe

Canva

Job description

Cengage Group is seeking a Senior Content Marketing Manager for Faculty Programs in the United States. This hands-on role crafts strategy, creates high-quality content, and partners with Demand Marketing, Product Marketing, Brand, and Sales to drive faculty engagement and business growth.

The position emphasizes strategic planning, cross‑functional leadership, and performance-driven content across blogs, events, ebooks, white papers, and video.