Senior Content Marketing Manager, Faculty Programs

Cengage Group; Salt Lake City (UT); Remote; USD 77,000 - 100,000; Full time

Job summary

Cengage Group is seeking a Senior Content Marketing Manager, Faculty Programs in the United States to lead a strategic content program for faculty customers and drive brand engagement. You will partner with Demand Marketing, Product Marketing, Brand, and Sales to deliver high‑quality content that supports the full faculty journey.

The role combines storytelling with marketing performance, with hands‑on content creation, planning, and distribution across multiple formats to enable pipeline and

Qualifications

• Bachelor’s degree required in marketing, communications, journalism, or related field.
• Minimum of 7 years in content marketing, editorial, publishing or storytelling.
• Ability to develop and execute content strategies that drive measurable results.
• Sophisticated writing and editing skills and the ability to adapt tone across formats and audiences
• Strong understanding of digital content, SEO fundamentals, and content distribution.
• Experience partnering cross‑functionally in fast‑paced, matrixed environments.
• Experience in B2B, SaaS, EdTech, or complex buying environments preferred
• Familiarity with content performance analytics and marketing automation platforms preferred
• Experience supporting demand generation or product marketing initiatives preferred
• Experience using Adobe or Canva for basic design
• Ability to direct video editing and do simple video editing tasks

Responsibilities

• Partner with content marketers to shape faculty content strategy aligned to brand, demand, and go‑to‑market priorities.
• Develop and maintain a comprehensive content calendar across owned and partner channels.
• Define content themes that support business goals.
• Translate faculty audience insights and market trends into compelling, differentiated content ideas.
• Align content plans with product launches, campaigns, and seasonal initiatives.
• Create and oversee high‑quality content across formats, including events, blogs, articles, ebooks, white papers, case studies, video.
• Partner with internal teams and external writers, agencies, and subject‑matter experts to develop audience‑specific content.
• Ensure content is on‑brand, audience‑focused, and optimized for clarity and impact.
• Edit and elevate content to meet quality, voice, and storytelling standards.
• Collaborate with Faculty Demand and Engagement teams to support acquisition, nurture, and conversion efforts.
• Develop content mapped to buyer journeys, personas, and stages of the funnel.
• Support account‑based marketing, lifecycle campaigns, and customer engagement programs.
• Enable Sales and Customer teams with relevant, compelling content that supports pipeline and retention.
• Look for opportunities to repackage content in new ways and apply a combination of skills, tools and partners to develop, amplify and distribute content
• Partner with Digital Marketing and SEO teams to optimize content for discovery and performance.
• Use data and insights to evaluate content effectiveness and continuously improve results.
• Track and report on key content metrics such as engagement, conversion, and influence on pipeline.
• Test new formats, channels, and storytelling approaches to increase impact.
• Serve as a content thought partner to Product Marketing, Brand, Sales, and Leadership teams.
• Lead content distribution workflows
• Provide guidance and feedback to other marketers or contributors.
• Ensure alignment between content, brand voice, and messaging across the organization.
• Champion content as a strategic growth lever across marketing and the business.

Skills

Content strategy

Editorial storytelling

SEO fundamentals

Cross-functional

Video editing

Adobe/Canva

B2B EdTech

Marketing automation

Education

Bachelor’s degree in marketing/communications/journalism or related field

Tools

Adobe

Canva

Job description

Cengage Group is seeking a Senior Content Marketing Manager, Faculty Programs in the United States to lead a strategic content program for faculty customers and drive brand engagement. You will partner with Demand Marketing, Product Marketing, Brand, and Sales to deliver high‑quality content that supports the full faculty journey.

The role combines storytelling with marketing performance, with hands‑on content creation, planning, and distribution across multiple formats to enable pipeline and