Senior Experiential Marketing Manager

CVSHealth; Wellesley (MA); Hybrid; USD 66,000 - 159,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision coverage

Paid time off

Retirement options

Wellness programs

Job summary

CVS Health is seeking a Manager of Experiential Marketing to lead end-to-end CMX programs that bring brands to life at CVS locations and cultural moments. You will partner with Sales and experiential leadership, coordinate agencies, oversee budgets, and report on program performance to increase advertiser value and drive incremental brand investment.

This role is hybrid, requiring collaboration across Marketing, Legal, Finance and Store Operations to ensure compliant, scalable experiences that

Qualifications

• 5+ years of experiential marketing or related field experience.
• Proven ability to lead complex programs from concept through measurement.
• Experience coordinating cross-functional stakeholders and external agencies.
• Experience managing program budgets and timelines.
• Strong written, verbal, and presentation skills with senior stakeholders.

Responsibilities

• Lead end-to-end execution of experiential programs, including intake, scoping, plans, budgets, agency coordination, approvals, onsite delivery, and post-event reporting.
• Partner with Sales and senior experiential leadership to shape integrated experiential and media solutions and convert pipeline into investment.
• Coordinate cross-functional partners and agencies to meet scope, timing, budget, quality, and brand standards.
• Build scalable experiential offerings with playbooks, pricing, and repeatable workflows to enable Sales to go-to-market efficiently.
• Track portfolio financials, program profitability, and KPIs; translate results into case studies and optimization recommendations.

Skills

Experiential marketing

Integrated marketing

Retail marketing

Cross-functional collaboration

Budget management

Communication skills

Education

Bachelor's degree in Marketing/Business/Communications/Advertising

Job description

CVS Health is seeking a Manager of Experiential Marketing to lead end-to-end CMX programs that bring brands to life at CVS locations and cultural moments. You will partner with Sales and experiential leadership, coordinate agencies, oversee budgets, and report on program performance to increase advertiser value and drive incremental brand investment.

This role is hybrid, requiring collaboration across Marketing, Legal, Finance and Store Operations to ensure compliant, scalable experiences that