Experiential Marketing Manager: Scale Immersive Brand Experiences

CVS Health; Woonsocket (RI); Hybrid; USD 66,000 - 159,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Retirement savings options

Wellness programs

Job summary

CVS Health is seeking a Manager of Experiential Marketing to lead end‑to‑end experiential programs for CVS Media Exchange (CMX). You will collaborate with Sales, Merchandising, Legal, Finance, and external agencies to deliver immersive, measurable brand experiences in and around CVS locations and during key health moments.

Responsibilities include scoping, budgeting, and post‑event reporting, with a focus on scalable offerings, market readiness, and incremental brand investment.

Qualifications

• 5 years of experience in experiential marketing, integrated marketing, retail marketing, shopper marketing, event marketing, media, or a related field.
• Demonstrated experience leading complex experiential or integrated marketing programs from concept to post‑program reporting.
• Experience coordinating cross‑functional stakeholders and directing agencies, vendors, or production partners to meet scope and quality.
• Experience managing program budgets, timelines, and risks.
• Strong written and verbal communication skills with ability to present to senior stakeholders in a fast‑paced environment.

Responsibilities

• Lead end‑to‑end execution of experiential programs, including intake, scoping, plans, budgets, agency coordination, approvals, onsite delivery, and post‑event reporting.
• Partner with Sales and senior experiential leadership to shape integrated experiential and media solutions that connect physical, in‑store, and omnichannel touchpoints.
• Coordinate cross‑functional partners and external agencies to ensure programs meet scope, timing, budget, quality, legal, compliance, and brand standards.
• Build scalable, market‑ready experiential offerings through packages, pricing and margin guardrails, playbooks, and repeatable workflows.

Skills

Experiential marketing

Integrated marketing

Retail marketing

Event marketing

Cross‑functional leadership

Education

Bachelor's degree in Marketing, Business, Communications, Advertising

Job description

CVS Health is seeking a Manager of Experiential Marketing to lead end‑to‑end experiential programs for CVS Media Exchange (CMX). You will collaborate with Sales, Merchandising, Legal, Finance, and external agencies to deliver immersive, measurable brand experiences in and around CVS locations and during key health moments.

Responsibilities include scoping, budgeting, and post‑event reporting, with a focus on scalable offerings, market readiness, and incremental brand investment.