Experiential Marketing Manager — Immersive Brand Experiences

CVS Health; Woonsocket (RI); On-site; USD 66,000 - 159,000; Full time

Job summary

CVS Health is seeking a Manager of Experiential Marketing for CVS Media Exchange to lead end-to-end experiential programs that connect in-store, digital, and off-site touchpoints. You will coordinate with Sales, Marketing, Legal, and external agencies to create scalable, measurable campaigns that drive incremental brand investment.

Based in multiple locations including Woonsocket, RI, the role offers a full-time schedule with a 40-hour week and a competitive benefits package.

Qualifications

• 5 years of experience in experiential marketing, integrated marketing, retail marketing, shopper marketing, event marketing, media, or a related field.
• Demonstrated experience leading complex experiential or integrated marketing programs from concept and scoping through execution, measurement, and post-program reporting.
• Demonstrated experience coordinating cross-functional stakeholders and directing agencies, vendors, production partners, or client-facing teams to deliver against defined scope, timing, and quality expectations.
• Experience managing program budgets, financial trade-offs, timelines, scopes of work, dependencies, and execution risks.

Responsibilities

• Lead end-to-end execution of experiential programs, including intake, scoping, project plans, budgets, agency coordination, approvals, onsite delivery, and post-event reporting.
• Partner with Sales and senior experiential leadership to assess opportunities, shape integrated experiential and media solutions that connect physical, in-store, and omnichannel touchpoints, support advertiser pitches, and help convert qualified pipeline into incremental brand investment.
• Coordinate cross-functional partners and external agencies to ensure programs meet scope, timing, budget, quality, operational, legal, compliance, and brand standards.
• Build scalable, market-ready experiential offerings through packages, pricing and margin guardrails, playbooks, intake processes, clear roles, and repeatable workflows that enable Sales to bring solutions to market efficiently.
• Track portfolio financials, program profitability, operational performance, risks, and KPIs; provide leadership-ready reporting and translate results into case studies and optimization recommendations that increase advertiser value, repeat investment, and commercial impact.

Skills

Experiential marketing

Cross-functional collaboration

Agency management

Budget management

Measurement & reporting

Education

Bachelor's degree in Marketing

Job description

CVS Health is seeking a Manager of Experiential Marketing for CVS Media Exchange to lead end-to-end experiential programs that connect in-store, digital, and off-site touchpoints. You will coordinate with Sales, Marketing, Legal, and external agencies to create scalable, measurable campaigns that drive incremental brand investment.

Based in multiple locations including Woonsocket, RI, the role offers a full-time schedule with a 40-hour week and a competitive benefits package.