Experiential Marketing Manager: Immersive Brands

CVS Health; Wellesley (MA); On-site; USD 66,000 - 159,000; Full time

Benefits offered by this job

Competitive benefits

Job summary

CVS Health is seeking a Manager of Experiential Marketing to drive CMX experiential programs across CVS locations and markets. You will lead cross-functional collaboration with Sales, Marketing, Legal, and agencies to ensure programs meet scope, timing, and brand standards.

The role emphasizes end-to-end execution, measurement, and scalable offerings that monetize experiential capabilities, delivering incremental value to advertisers and CVS Health.

Qualifications

• 5 years of experience in experiential or related marketing.
• Proven track record leading complex experiential programs.
• Experience coordinating cross-functional teams with agencies.
• Experience managing budgets and timelines.
• Strong written and verbal communication with senior stakeholders.

Responsibilities

• Lead end-to-end execution of experiential programs, including budgets and reporting.
• Partner with Sales and senior experiential leadership to shape integrated experiential solutions.
• Coordinate cross-functional partners and agencies to meet scope and brand standards.
• Build scalable offerings with playbooks and repeatable workflows.
• Track financials, KPIs, and translate results into case studies.

Skills

Experiential marketing

Integrated marketing

Cross-functional leadership

Budget management

Stakeholder communication

Education

Bachelor's degree in Marketing or related field

Job description

CVS Health is seeking a Manager of Experiential Marketing to drive CMX experiential programs across CVS locations and markets. You will lead cross-functional collaboration with Sales, Marketing, Legal, and agencies to ensure programs meet scope, timing, and brand standards.

The role emphasizes end-to-end execution, measurement, and scalable offerings that monetize experiential capabilities, delivering incremental value to advertisers and CVS Health.