Senior Experiential Events Architect

Samsung Ads; New York (NY); On-site; USD 170,000 - 200,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Life Insurance

401(k)

Employee Purchase Program

Tuition Assistance

Paid Time Off

Student Loan Program

Wellness Incentives

Job summary

Samsung Ads in New York is seeking an Industry Events and Experiences Lead to own the lifecycle of marquee events from portfolio strategy through on-site execution and post-event ROI reporting.

The role partners with sales, brand marketing, operations, and leadership to ensure activations reflect Samsung Ads at its best, with travel required to major events and an emphasis on creativity and measurable impact.

Qualifications

• 8+ years in event marketing, experiential marketing, or industry activations, ideally in media, advertising, adtech, or consumer tech
• Direct experience with large-scale industry events (CES, NewFronts, Cannes Lions, SXSW, Possible, or similar)
• A distinct creative point of view and strong instincts — you know what makes an activation feel like the brand, not just another booth
• Strong vendor/agency management, contract negotiation, and budget ownership skills
• A calm, solutions-oriented demeanor under pressure, and excellent stakeholder and executive communication skills
• Proficiency in creating polished presentation decks and organized spreadsheets
• Willingness to travel as needed, including evenings/weekends around events
• Bachelor's degree or equivalent practical experience
• Preferred: experience with global consumer/tech brand activations at major stages; hybrid/digital event extensions; familiarity with CTV/streaming/adtech; experience building an events function from scratch.

Responsibilities

• Architect the annual industry events portfolio and investment strategy with sales, marketing, and leadership — deciding which events, at what scale, and why
• Set the creative vision for each activation — environmental design and layout, guest journey, content — so our presence feels distinct, not templated
• Develop event briefs covering objectives, audiences, budgets, staffing, and success metrics; scout new venues and sponsorship opportunities
• Lead end-to-end logistics: venue sourcing, production, staffing, credentialing, and on-site operations
• Manage and negotiate with agencies, production partners, and vendors; serve as on-the-ground lead, troubleshooting in real time
• Manage sponsorship commitments to maximize visibility and value from every partnership
• Collaborate with sales, marketing, comms, and executive leadership on all aspects of events — aligning stakeholders early and briefing executives on logistics and talking points
• Build reusable playbooks, briefing templates, and vendor rosters to make each event faster and stronger than the last
• Own event budgets end-to-end: forecasting, tracking, reconciliation, and post-event financial reporting
• Track KPIs beyond attendance — engagement, leads, media impressions, stakeholder sentiment, brand perception — and deliver recaps with recommendations for future investment
• Benchmark against industry best practices and competitor activations

Skills

Event marketing

Experiential marketing

Vendor management

Budget ownership

Stakeholder communication

Presentation skills

Travel readiness

Creative direction

Strategic thinking

Education

Bachelor's degree or equivalent

Job description

Samsung Ads in New York is seeking an Industry Events and Experiences Lead to own the lifecycle of marquee events from portfolio strategy through on-site execution and post-event ROI reporting.

The role partners with sales, brand marketing, operations, and leadership to ensure activations reflect Samsung Ads at its best, with travel required to major events and an emphasis on creativity and measurable impact.