Senior Events & Brand Activation Manager

vineyard vines; Stamford (CT); On-site; USD 95,000 - 135,000; Full time

Benefits offered by this job

Employee discount

401(k)

Commuter benefits

Paid family leave

Health savings account

Flex spending accounts

Life & disability insurance

Onsite gym

Job summary

Vineyard Vines is seeking a seasoned events lead to plan and execute multiple experiential marketing initiatives across retail store openings, product launches, and partnerships. You will manage timelines, budgets, vendors, staffing, and on-site execution while partnering with Marketing, PR, Creative, Retail, Ecommerce, and more to ensure consistent brand messaging.

The role requires 5–8 years in events/experiential marketing, strong project management, superb communication, and willingness to

Qualifications

• 5–8 years of experience in special events, experiential marketing, hospitality, or brand activations.
• Experience managing multiple large-scale events from concept through execution.
• Strong project management and organizational skills.
• Experience managing vendors, agencies, and production partners.
• Excellent communication and relationship‑building skills.
• Strong budgeting and financial management experience.
• Willingness to travel and work evenings and weekends as business needs require.

Responsibilities

• Lead the planning and execution of multiple events simultaneously.
• Manage event timelines, production schedules, budgets, vendor management, staffing plans, transportation, hospitality, gifting, and onsite execution.
• Partner with production agencies and vendors to ensure projects remain on budget and on schedule.
• Develop detailed run‑of‑shows, production documents, contingency plans, and event recaps.
• Partner with Marketing, PR, Creative, Social Media, Retail, Ecommerce, Merchandising, Wholesale, Product Design, Visual Merchandising, and Talent teams to execute integrated campaigns.
• Coordinate deliverables across departments to ensure consistent messaging and seamless execution.
• Manage relationships with venues, production agencies, caterers, entertainment partners, florists, rental companies, transportation providers, photographers, and other vendors.
• Negotiate pricing while maintaining high‑quality execution.
• Manage event budgets and purchase orders.
• Track expenses, reconcile invoices, and identify opportunities for cost efficiencies.
• Support annual budget planning alongside the Director.
• Collect post‑event metrics including attendance, engagement, earned media, social performance, and business impact.
• Prepare event recaps and recommendations for future improvements.
• Provide guidance and mentorship to the Events Coordinator.
• Support freelance staff and onsite event teams during execution.

Skills

Event planning

Project management

Budgeting

Vendor management

Communication

Leadership

Willingness to travel

Evenings & weekends work

Job description

Vineyard Vines is seeking a seasoned events lead to plan and execute multiple experiential marketing initiatives across retail store openings, product launches, and partnerships. You will manage timelines, budgets, vendors, staffing, and on-site execution while partnering with Marketing, PR, Creative, Retail, Ecommerce, and more to ensure consistent brand messaging.

The role requires 5–8 years in events/experiential marketing, strong project management, superb communication, and willingness to