Senior Event Manager

Workday; United States; On-site; USD 69,913 - 89,544; Full time

Job summary

A leading software company is seeking a Digital Recruiter to shape and execute high-impact event programs that drive business results. You will own the complete event lifecycle and manage complex logistics, collaborating with cross-functional teams. Ideal candidates should have 5+ years of experience in event coordination and be proficient in tools like Salesforce and Marketo. This position is contractual and offers a mid-senior level experience in marketing and IT.

Qualifications

• Minimum 5 years of experience coordinating strategic events from beginning to end.
• Solid understanding of high-level event strategy frameworks.
• Proven ability to embrace change while thriving in fast-paced environments.
• Demonstrated ability to work with minimal supervision while maintaining high accountability.

Responsibilities

• Deliver comprehensive event strategies and maintain alignment throughout all planning phases.
• Create compelling value propositions for each event program.
• Conduct data analysis to evaluate and report on program performance metrics.
• Coordinate with external vendors to ensure timely and cost-effective program execution.
• Manage program budgets and determine event return on investment.

Skills

Leading with Influence

Tools

Salesforce

Marketo

Job description

This range is provided by Workday. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$50.75/hr - $65.00/hr

Direct message the job poster from Workday

Digital Recruiter on assignment @ Workday

Description

Job Summary

This position offers an exceptional opportunity to shape and execute high-impact third-party event programs that drive meaningful business results. You will serve as the strategic architect and operational leader for a diverse portfolio of industry conferences, trade shows, and sponsorship opportunities ranging from large-scale, multi-faceted exhibitions to targeted smaller engagements. Your work will directly influence lead generation outcomes and brand positioning in key markets. This role demands a unique blend of strategic thinking and meticulous execution, requiring you to collaborate with cross-functional teams to develop compelling event strategies, manage complex logistics, and deliver measurable return on investment. You will own the complete event lifecycle, from initial concept and stakeholder alignment through post-event analysis, ensuring every touchpoint creates exceptional experiences for prospects while advancing organizational objectives.

Responsibilities

• Deliver comprehensive event strategies and maintain alignment throughout all planning phases
• Create compelling value propositions for each event program
• Conduct data analysis to evaluate and report on program performance metrics
• Curate targeted messaging for all program components and stakeholder communications
• Establish program goals and track attainment against defined success metrics
• Develop essential event planning materials including planning decks, staffing lists, and Know Before You Go documentation
• Lead and facilitate weekly planning meetings with internal stakeholders
• Coordinate with external vendors to ensure timely and cost-effective program execution
• Travel to select events to provide onsite execution support and management oversight
• Develop and implement playbooks for pre-event preparation, in-event activities, and post-event follow-up
• Manage program budgets and determine event return on investment
• Define and execute promotional strategies for each event program

Skills

• Leading with Influence

Experience

• Minimum 5 years of experience coordinating strategic events from beginning to end
• Solid understanding of high-level event strategy frameworks to articulate organizational value at events
• Demonstrated ability to use influence and collaboration skills to ensure team alignment on event goals
• Proven ability to embrace change while thriving in fast-paced environments
• Track record of identifying and resolving challenges before they escalated
• Experience seamlessly transitioning between detailed execution and broad strategic overview
• Ability to continuously manage and reprioritize projects at various stages and levels of complexity
• Demonstrated ability to work with minimal supervision while maintaining high accountability
• Experience working effectively in matrixed organizational environments

Qualifications

• Strong familiarity with Marketing automation and CRM tools, such as Salesforce and Marketo

This is an exciting opportunity to make a significant impact on a growing events program where your strategic vision and operational excellence will directly contribute to business growth. You will have the autonomy to innovate and shape event experiences while working with talented cross-functional teams who are committed to excellence. If you thrive in dynamic environments where no two days are the same and you are energized by the challenge of delivering world-class event programs that generate measurable results, this role offers the perfect platform to advance your career while making a meaningful contribution to organizational success.

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Marketing and Information Technology

Industries

Software Development and Technology, Information and Media