Senior Enterprise Paid Media Lead - Remote Contract

Linda Werner & Associates, Inc; United States; A distancia; USD 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work environment

Health insurance

Dental, health, and vision insurance

Health savings account

Life insurance

Paid time off

Retirement plan

12-month contract extension

Possible conversion to full-time

Descripción de la vacante

Linda Werner & Associates, Inc. seeks an experienced paid media leader to own channel roadmaps, quarterly optimization strategies, KPIs, and execution guidelines across multiple programs.

You will manage budgets, pacing, calendars, and resources, oversee trafficking, tracking, pixels, and UTM governance, and collaborate with marketing tech, analytics, and regional teams to drive ABM and pipeline contributions.

Formación

• 8+ years of paid media experience with direct ownership of channel strategy and roadmaps.

Responsabilidades

• Own paid media channel roadmaps, quarterly optimization strategies, KPIs, and execution guidelines.
• Manage campaign budgets, pacing, calendars, timelines, resources, and priorities across multiple workstreams.
• Oversee trafficking, tracking, conversion APIs, pixels, UTM governance, audience activation, and campaign QA.
• Design testing roadmaps and analyze audience, bidding, creative, conversion, and campaign performance.
• Provide reporting and strategic recommendations on efficiency, lead generation, pipeline contribution, and budget performance.
• Partner with marketing technology and operations teams on advertising integrations, CRM connectivity, and marketing data flows.
• Manage agencies and vendors, including briefs, deliverables, timelines, quality standards, and performance expectations.
• Collaborate with marketing, product marketing, analytics, web, SEO/SEM, organic social, and regional teams.
• Support ABM initiatives, account-list activation, targeted media campaigns, and consistent measurement practices.
• Develop paid media best practices, benchmarks, playbooks, and audience governance frameworks.

Conocimientos

Strategic planning

Budget management

Campaign optimization

Cross-channel advertising

Data analysis

Stakeholder management

Agency/vendor management

Communication skills

Independent work

Remote work ability

B2B tech marketing knowledge

Herramientas

GA4

UTM parameters

Conversion APIs

Facebook Ads

Google Ads

LinkedIn Ads

Descripción del empleo

Linda Werner & Associates, Inc. seeks an experienced paid media leader to own channel roadmaps, quarterly optimization strategies, KPIs, and execution guidelines across multiple programs.

You will manage budgets, pacing, calendars, and resources, oversee trafficking, tracking, pixels, and UTM governance, and collaborate with marketing tech, analytics, and regional teams to drive ABM and pipeline contributions.