Senior Paid Media Channel Manager (Enterprise Marketing)

Linda Werner & Associates, Inc; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work environment

Health insurance

Dental, health, and vision insurance

Health savings account

Life insurance

Paid time off

Retirement plan

12-month contract extension

Possible conversion to full-time

Job summary

Linda Werner & Associates, Inc. seeks an experienced paid media leader to own channel roadmaps, quarterly optimization strategies, KPIs, and execution guidelines across multiple programs.

You will manage budgets, pacing, calendars, and resources, oversee trafficking, tracking, pixels, and UTM governance, and collaborate with marketing tech, analytics, and regional teams to drive ABM and pipeline contributions.

Qualifications

• 8+ years of paid media experience with direct ownership of channel strategy and roadmaps.

Responsibilities

• Own paid media channel roadmaps, quarterly optimization strategies, KPIs, and execution guidelines.
• Manage campaign budgets, pacing, calendars, timelines, resources, and priorities across multiple workstreams.
• Oversee trafficking, tracking, conversion APIs, pixels, UTM governance, audience activation, and campaign QA.
• Design testing roadmaps and analyze audience, bidding, creative, conversion, and campaign performance.
• Provide reporting and strategic recommendations on efficiency, lead generation, pipeline contribution, and budget performance.
• Partner with marketing technology and operations teams on advertising integrations, CRM connectivity, and marketing data flows.
• Manage agencies and vendors, including briefs, deliverables, timelines, quality standards, and performance expectations.
• Collaborate with marketing, product marketing, analytics, web, SEO/SEM, organic social, and regional teams.
• Support ABM initiatives, account-list activation, targeted media campaigns, and consistent measurement practices.
• Develop paid media best practices, benchmarks, playbooks, and audience governance frameworks.

Skills

Strategic planning

Budget management

Campaign optimization

Cross-channel advertising

Data analysis

Stakeholder management

Agency/vendor management

Communication skills

Independent work

Remote work ability

B2B tech marketing knowledge

Tools

GA4

UTM parameters

Conversion APIs

Facebook Ads

Google Ads

LinkedIn Ads

Job description

Description:

• Own paid media channel roadmaps, quarterly optimization strategies, KPIs, and execution guidelines.


• Manage campaign budgets, pacing, calendars, timelines, resources, and priorities across multiple workstreams.


• Oversee trafficking, tracking, conversion APIs, pixels, UTM governance, audience activation, and campaign QA.


• Design testing roadmaps and analyze audience, bidding, creative, conversion, and campaign performance.


• Provide reporting and strategic recommendations on efficiency, lead generation, pipeline contribution, and budget performance.


• Partner with marketing technology and operations teams on advertising integrations, CRM connectivity, and marketing data flows.


• Manage agencies and vendors, including briefs, deliverables, timelines, quality standards, and performance expectations.


• Collaborate with marketing, product marketing, analytics, web, SEO/SEM, organic social, and regional teams.


• Support ABM initiatives, account-list activation, targeted media campaigns, and consistent measurement practices.


• Develop paid media best practices, benchmarks, playbooks, and audience governance frameworks.

Requirements:

• 8+ years of paid media experience with direct ownership of channel strategy, roadmaps, and performance.


• Extensive experience managing paid social advertising at scale, plus working knowledge of paid search and programmatic advertising.


• Strong technical expertise in campaign trafficking, conversion tracking, pixels, conversion APIs, UTM parameters, audience onboarding, and campaign QA.


• Experience managing budgets, paid media calendars, competing priorities, and resources across multiple stakeholders.


• Demonstrated success developing and executing structured testing and optimization strategies.


• Experience partnering with marketing technology and operations teams on integrations, marketing data flows, and campaign measurement.


• Experience overseeing advertising agencies or vendors and managing deliverables and performance expectations.


• Strong analytical, organizational, project management, and written communication skills.


• Ability to operate independently in a fast-paced environment with evolving priorities.


• Enterprise B2B technology, AI, SaaS, cloud, ABM, CRM, marketing automation, attribution, or multi-region experience preferred.


• Remote availability, with New York preferred; English proficiency required.


• Must be able to work 40 hours per week on a Monday-Friday schedule and address U.S. work sponsorship requirements.

Benefits:

• Remote work environment, with New York preferred.


• Dental, health, and vision insurance.


• Health savings account.


• Life insurance.


• Paid time off.


• Retirement plan.


• 12-month contract with potential extension up to 30 months and possible conversion to full-time employment.