Senior Enterprise Marketing Communications Lead

CenterPoint Energy, Inc.; Houston (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive pay

Paid training

Benefits eligibility starts on day one

Flexible work schedule

Discounts at fitness clubs and on-site

Tuition reimbursement

401(k) with company match

Job summary

CenterPoint Energy seeks a senior marketing product leader to shape enterprise communications that strengthen customer relationships, boost brand trust, and support business objectives. You will guide strategy, programs, and measurement across multiple channels, collaborating with product owners, customer experience, corporate communications, public affairs, operations, and analytics.

As a strategic advisor, you translate complex priorities into clear messaging, drive improvements through

Qualifications

• 10+ years of marketing, communications, or related experience.
• Experience leading enterprise or large-scale programs.
• Experience using analytics to inform decisions.
• Utility, energy, regulated industry, public sector, or infrastructure communications experience is preferred.
• Experience supporting crisis communications and emergency response initiatives.

Responsibilities

• Develop enterprise-wide marketing communications strategies that support customer engagement, brand reputation, business priorities, and regulatory objectives.
• Lead planning and execution of integrated communications programs across digital, print, social, web, email, direct mail, community outreach, paid media, and emerging channels.
• Identify opportunities to strengthen customer understanding, improve engagement, and increase program participation.
• Ensure all communications align with customer-first philosophy, brand standards, accessibility requirements, and corporate values.
• Lead complex cross-functional communications initiatives from concept through execution and evaluation.
• Establish program objectives, communication frameworks, governance standards, and success metrics.
• Guide communication planning for major customer, operational, resiliency, safety, energy efficiency, affordability, and infrastructure-related initiatives.
• Develop annual and multi-year communications roadmaps.
• Leverage customer research, Voice of Customer data, market intelligence, analytics, and industry trends to develop effective communication strategies.
• Translate customer insights into actionable messaging recommendations and campaign priorities.
• Partner with research, customer experience, and analytics teams to identify emerging customer needs and communication opportunities.

Skills

Marketing

Communications

Customer engagement

Public relations

Analytics

Education

Master's degree in Marketing/Strategic Communications/MBA

Job description

CenterPoint Energy seeks a senior marketing product leader to shape enterprise communications that strengthen customer relationships, boost brand trust, and support business objectives. You will guide strategy, programs, and measurement across multiple channels, collaborating with product owners, customer experience, corporate communications, public affairs, operations, and analytics.

As a strategic advisor, you translate complex priorities into clear messaging, drive improvements through