Senior Enterprise CDP Architect & Solutions Lead

Merkle Inc.; New York (NY); Hybrid; USD 151,000 - 175,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Short-term and long-term disability

Flexible paid time off

15 paid holidays per year

Paid sick and safe leave

Job summary

Merkle Inc. is seeking a CDP Architect to lead technical solutions for multiple enterprise clients, guiding workshops through delivery to steady state.

You will own architecture quality, align data platforms to business outcomes, and mentor teams across strategy, marketing, analytics, and technology. You will work with Adobe Experience Platform, Real-Time CDP, and Adobe Journey Optimizer, while leveraging other leading CDPs and cloud data platforms.

Qualifications

• Eight+ years in marketing technology, data architecture, or data engineering, incl. 4+ yrs in consulting or client facing
• Hands on depth in at least one enterprise CDP, preferably Adobe Experience Platform and Real-Time CDP, Adobe Journey Optimizer and working knowledge of at least one other (Salesforce Data Cloud, Treasure Data, Segment, Tealium, mParticle, Lytics, ActionIQ, Growthloop)
• Strong command of data modeling and identity: XDM and schema design, identity resolution, and profile unification
• A current Expert level certification, such as Adobe Real-Time CDP Developer Expert, or equivalent. If not held at hire, earned within six months
• Executive presence and verbal communication: able to run a workshop with a marketing leadership team and a design review with data engineers on the same day
• Strong written communication, including architecture decision records, recommendations, and client ready documentation
• Proven ability to lead without authority in a matrixed environment across strategy, marketing, analytics, technology, finance, and customer success
• Working fluency with AI tools, with examples of how you have used them, or built with them, to deliver better or faster work
• Understanding of security and privacy best practices
• Bachelor's degree in computer science, information systems, or a related field, or equivalent experience
• Stay on top of emerging trends and software for customer-centric digital experience personalization
• Continued efforts to mature your competencies and skill sets related to experience personalization at scale
• Stay abreast of industry technology innovations, new business practices, and third-party technology solutions
• Help us continuously improve by identifying, creating, and enhancing internal systems and processes based on recurring client requests or evolving industry standards

Responsibilities

• Lead discovery and assessments that connect the client's CDP and martech stack to business outcomes such as revenue, retention, cost to serve, and speed to market
• Build a value roadmap for each client: what to fix, build, or retire, in what order, and what each step is worth
• Present findings and recommendations to executives in plain language, with clear tradeoffs and a recommended path. Write the decision memo, not only the diagram
• Partner with analytics and measurement teams to show the return on technology investment after launch
• Spot opportunities during delivery and bring them to account leadership with a sound technical case
• Design end to end CDP architecture: data ingestion and egress, XDM and schema models, identity resolution, profile and audience strategy, and activation to channels and journeys
• Diagnose and remediate identity and profile problems, such as linking rules, profile collapse, and merge policy
• Define integrations across the stack, including cloud warehouses and lakes (Snowflake, Databricks, BigQuery, AWS, Microsoft Fabric), CRM, email and messaging platforms, ad platforms, and data collection
• Record architecture decisions with options, tradeoffs, and rationale so clients and teams can see why a path was chosen
• Review designs and builds by others for quality, scalability, performance, and cost
• Serve as technical lead on delivery: set standards, remove blockers, and manage dependencies across teams
• Find and resolve platform issues, including client data feed problems, from ingestion through distribution, before they become client issues
• Estimate, size, and sequence work. Raise risk early to delivery and account leads
• Mentor engineers, developers, and junior architects through design reviews and pairing on hard problems

Skills

Marketing technology

Data architecture

Consulting / client facing

Adobe Real-Time CDP

Data modeling

Identity resolution

Executive presence

Written communication

Security and privacy

Team leadership without formal reports

Education

Bachelor's degree in computer science/info systems or related field

Tools

Adobe Experience Platform

Snowflake

Databricks

BigQuery

AWS

Azure

Microsoft Fabric

Salesforce Data Cloud

Job description

Merkle Inc. is seeking a CDP Architect to lead technical solutions for multiple enterprise clients, guiding workshops through delivery to steady state.

You will own architecture quality, align data platforms to business outcomes, and mentor teams across strategy, marketing, analytics, and technology. You will work with Adobe Experience Platform, Real-Time CDP, and Adobe Journey Optimizer, while leveraging other leading CDPs and cloud data platforms.