Senior Energy Content Marketing Leader

Seeds Renewables; Boulder (CO); Hybrid; USD 110,000 - 130,000; Full time

Job summary

Yes Energy is seeking a Senior Content Marketing Manager to lead the strategy, development, and execution of content across the full customer lifecycle. This role owns Yes Energy’s content engine—translating business priorities, customer insights, and go-to-market strategy into compelling, high-impact content that drives pipeline, engagement, and customer growth.

Working closely with the Director of Customer Marketing, you will be responsible for bringing our content strategy to life, ensuring

Qualifications

• 5–7+ years of B2B content marketing experience in energy or related industry.
• Proven experience owning and executing a full-funnel content strategy.
• Portfolio with long-form thought leadership, technical writing, customer stories, whitepapers or market reports.
• Proven ability to drive measurable business outcomes (pipeline, engagement, customer growth).
• Strong proficiency in marketing tools such as HubSpot, Google Analytics, and SEO tools like SEMrush.

Responsibilities

• Own the development and execution of an integrated content strategy that supports demand generation and customer retention.
• Translate complex power market concepts into high-impact content (blogs, case studies, whitepapers).
• Drive Yes Energy’s social media presence with platform-specific strategies.
• Manage the editorial calendar and content workflow with a consistent brand voice.
• Collaborate with SMEs to extract insights and turn them into compelling narratives.
• Partner with Demand Gen to optimize buyer journey and improve conversions.
• Build and maintain a framework to measure content performance (traffic, engagement, pipeline).
• Leverage AI and automation to improve content discovery and efficiency.

Skills

B2B content marketing

Content strategy

SEO

Analytics

HubSpot

Google Analytics

Tools

SEMrush

Job description

Yes Energy is seeking a Senior Content Marketing Manager to lead the strategy, development, and execution of content across the full customer lifecycle. This role owns Yes Energy’s content engine—translating business priorities, customer insights, and go-to-market strategy into compelling, high-impact content that drives pipeline, engagement, and customer growth.

Working closely with the Director of Customer Marketing, you will be responsible for bringing our content strategy to life, ensuring