Senior Content Marketing Manager

Yesenergy; Boulder (CO); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

401(k) Plan with matching

Flexible vacation

Flexible work schedules

Job summary

Yesenergy is seeking a Senior Content Marketing Manager to lead the content strategy for customer engagement and business growth. This key role requires a seasoned marketer experienced in the energy sector, tasked with translating business priorities into compelling content.

Join a winning team and leverage your expertise to drive change. The ideal candidate will own the content strategy and collaborate heavily across functions, ensuring quality and consistency. Location is hybrid, based in Boulder, CO with competitive salary and benefits.

Qualifications

• 5–7+ years of B2B content marketing experience in relevant industries.
• Proven success in executing a full-funnel content strategy.
• Portfolio showcasing long-form thought leadership and technical writing.

Responsibilities

• Develop and execute a content strategy for demand generation.
• Translate complex concepts into engaging content.
• Drive Yes Energy's social media strategy and presence.

Skills

B2B content marketing

SEO proficiency

Content strategy execution

Market analysis

Social media management

Tools

HubSpot

Google Analytics

SEMrush

Job description

Join the Market Leader in Electric Power Data and Analytics Solutions

The electrical grid is the largest and most complicated machine ever built. Yes Energy’s industry‑leading electric power trading analytics software provides real‑time visibility into the massive amount of data generated by the North American electrical grid daily. Our unique and innovative view of the data informs real‑time trading decisions and mid‑to‑long‑term investment decisions that keep utility prices low, support the energy transition, and keep the grid running. It’s both challenging work and work with a purpose.

Be a part of our successful, growing business during international transformation.

Position Summary

We are seeking a Senior Content Marketing Manager to lead the strategy, development, and execution of content across the full customer lifecycle. This role owns Yes Energy’s content engine—translating business priorities, customer insights, and go‑to‑market strategy into compelling, high‑impact content that drives pipeline, engagement, and customer growth. Working closely with the Director of Customer Marketing, you will be responsible for bringing our content strategy to life, ensuring consistency, quality, and measurable business impact across all channels, including our social media presence. This role is ideal for an experienced content marketer who has worked in the energy, electric power, utilities, commodity trading, or financial markets industries.

Position Details

• Base Salary Range: $110,000 - $130,000
• Location: Hybrid (Boulder, CO)
• Schedule: Full‑time; 2 days in the office
• Reporting to: Director of Customer Marketing
• Travel Requirements: Up to 10%

Primary Responsibilities

• Own the development and execution of an integrated content strategy that supports demand generation and customer retention.
• Translate complex power market concepts and product features into high‑impact thought leadership, blog posts, case studies, and whitepapers.
• Drive Yes Energy’s social media presence, developing platform‑specific strategies to increase brand reach and community engagement.
• Manage the editorial calendar and content workflow, ensuring a consistent brand voice and high quality across all outputs.
• Collaborate with subject matter experts (SMEs) across the organization to extract insights and turn them into compelling narratives.
• Partner with the Demand Generation team to create content that optimizes the buyer journey and improves conversion rates.
• Build and maintain a reporting framework to measure content performance, including organic traffic, engagement, and contribution to pipeline.
• Leverage AI and automation tools to improve content discoverability, operational efficiency, and performance.
• Oversee SEO strategy for content, ensuring all assets are optimized for search rankings and visibility.

Minimum Qualifications

• 5–7+ years of B2B content marketing experience, including experience marketing to the energy, electric power, utilities, commodity trading, financial markets, or another highly technical B2B industry.
• Proven experience owning and executing a full‑funnel content strategy, not just contributing to individual assets.
• Portfolio showcasing long‑form thought leadership, technical writing, customer stories, whitepapers, research reports, or market commentary for technical B2B audiences.
• Demonstrated success in creating content that drives measurable business outcomes (pipeline, engagement, customer growth).
• Strong proficiency in marketing tools such as HubSpot, Google Analytics, and SEO tools (e.g., SEMrush).

Key Competencies & Preferred Qualifications

• Strategic Influence: Leads through expertise and initiative, shaping cross‑team outcomes and building coalitions around a shared content vision.
• Problem Solving: Frames and solves complex content challenges, designing durable editorial solutions that align with business strategy.
• Systems Thinking: Understands how content, technology, and data interact to drive scalable GTM solutions.
• Prioritization & Time Management: Discipline to manage a high‑volume editorial calendar and adapt plans as market priorities shift.
• Brand & Identity: Deep understanding of how to maintain a consistent brand voice while tailoring messages for diverse personas.
• Editorial Excellence: A commitment to high standards in research, accuracy, and beat mastery within the energy domain.
• Curiosity: A growth mindset with a proactive approach to learning about evolving power markets and new marketing technologies.
• Digital Content Production: Ability to create and publish high‑quality multimedia content that upholds editorial standards and maximizes platform engagement.

Compensation and Benefits

We offer highly competitive salaries and real bonuses that are achievable and that you can impact. Our benefits package is also very competitive, including medical insurance, a 401(k) Plan with matching, flexible vacation, and flexible work schedules. Yes Energy encourages and funds investment in both formal and informal professional development.

EEO Statement

Yes Energy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Yes Energy complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.