Content Marketing Lead: SEO, Campaigns & Growth

Fromm Electric Supply; Allentown (Lehigh County); On-site; USD 60,000 - 80,000; Full time

Job summary

Fromm Electric Supply is seeking a Content Manager responsible for developing and coordinating content strategies to engage target audiences and achieve marketing goals. The role includes managing content across platforms, optimizing for SEO, and ensuring compliance with legal standards.

The ideal candidate will need strong writing skills, an understanding of SEO, and experience with tools like Google Analytics. You will collaborate with marketing leadership to publish strategic content that enhances brand awareness and drives conversions.

Qualifications

• Strong writing, editing, and communication skills in English.
• Understanding of SEO principles, including keyword research.
• Ability to analyze data and metrics to understand content performance.
• General understanding of video production and social media marketing.
• Good organizational and time-management skills.
• Experience with MS Office and WordPress.

Responsibilities

• Develop content strategies aligned with marketing goals.
• Collaborate with marketing leadership to create a content calendar.
• Write standard emails and automated workflows.
• Create weekly blog posts for company blogs.
• Write press releases and articles.
• Distribute the monthly company newsletter.
• Plan effective landing pages and online content.
• Optimize content for SEO best practices.
• Set up performance tracking for content marketing efforts.
• Ensure compliance with legal regulations.

Skills

Strong writing, editing, and communication skills

Understanding of SEO principles

Data analysis and metrics understanding

Familiarity with social media marketing

Organizational and time-management skills

MS Office and WordPress proficiency

Basic Adobe Creative Suite knowledge

Education

BS degree in Journalism, Marketing, or relevant field

Tools

Google Analytics

Adobe Analytics

MS Office

WordPress

Job description

Fromm Electric Supply is seeking a Content Manager responsible for developing and coordinating content strategies to engage target audiences and achieve marketing goals. The role includes managing content across platforms, optimizing for SEO, and ensuring compliance with legal standards.

The ideal candidate will need strong writing skills, an understanding of SEO, and experience with tools like Google Analytics. You will collaborate with marketing leadership to publish strategic content that enhances brand awareness and drives conversions.