Senior Embedded Insurance Product Marketing Manager

Vertical Insure, Inc.; Minneapolis (MN); Hybrid; USD 100,000 - 135,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Life insurance

Paid time off

401(k)

Parental leave

Job summary

Vertical Insure, Inc. is seeking a Senior Product Marketing Manager to own market intelligence, positioning, and enablement across verticals, channels, and products.

You will collaborate with Sales, Marketing, Partnerships, and the Insurance team to build competitive content, buyer personas, and compelling messaging. The role requires 7+ years in B2B product marketing, a track record in sales enablement, and experience translating complex products into buyer-friendly language.

Qualifications

• 7+ years in B2B product marketing.
• Strong sales enablement experience: playbooks, talk tracks, objection handling.
• Demonstrated competitive intelligence work: primary research, win/loss analysis.
• Track record building positioning and messaging by persona and industry.
• Experience translating complex or technical products into buyer language.

Responsibilities

• Own competitive reviews by vertical, covering embedded providers and traditional alternatives.
• Build insurance product comparisons at the coverage, structure, and economics level.
• Run win/loss reviews and feed insights back into the product roadmap.
• Develop buyer and partner personas for each vertical and channel.
• Build and maintain a messaging house per vertical, with value propositions tied to product capability.
• Write sales playbooks, narratives, and talk tracks by vertical and by channel.
• Produce feature and product value briefs, sales presentations, and training materials.
• Produce source material for partner marketing assets: product detail, positioning, value narratives, and competitive context.
• Own launch plans for new products, channels, and verticals, and document what worked for future launches.

Skills

B2B product marketing

Sales enablement

Competitive intelligence

Positioning & messaging

Storytelling / writing

Cross-functional collaboration

Product lifecycle collaboration

Seismic

Highspot

Tools

Seismic

Highspot

Job description

Vertical Insure, Inc. is seeking a Senior Product Marketing Manager to own market intelligence, positioning, and enablement across verticals, channels, and products.

You will collaborate with Sales, Marketing, Partnerships, and the Insurance team to build competitive content, buyer personas, and compelling messaging. The role requires 7+ years in B2B product marketing, a track record in sales enablement, and experience translating complex products into buyer-friendly language.