Director, Product Marketing

Vertafore Career Center; Denver (CO); On-site; USD 120,000 - 135,000; Full time

Benefits offered by this job

VIP Bonus

Job summary

Vertafore is seeking a Director of Product Marketing with a strong B2B SaaS background to lead messaging and go-to-market across multiple product lines. You will build scalable product marketing practices and mentor a high-performing team, aligning GTM with business objectives to drive growth and customer engagement.

The ideal candidate leverages AI tools and data-driven insights to connect customer needs to product value, guiding strategy across the buyer journey and ensuring cross-functional

Qualifications

• Strong B2B SaaS background with experience in SaaS marketing leadership.
• Proven track record building scalable product marketing practices and GTM processes.
• Experience leading high-performing teams and aligning go-to-market strategies with business objectives.
• Familiarity with AI tools, prompting techniques, and leveraging GPTs to enhance marketing efficiency.

Responsibilities

• Lead, mentor, and develop a high-performing product marketing team to deliver measurable business impact.
• Build and scale product marketing processes and standards for better alignment and efficiency.
• Collaborate with Product Management, Demand Gen, Sales, and Sales Enablement to drive unified GTM execution.
• Drive customer-centric culture ensuring messaging and GTM align with buyer motivations and challenges.
• Develop and execute business segment strategies to increase market awareness and product adoption.
• Implement AI tools and automation to boost content and campaign delivery.
• Oversee tiered product launches and ensure timely, standardized GTM materials.
• Create and continuously improve messaging frameworks, positioning documents, and enablement content.
• Lead customer and market research to uncover insights informing positioning and content strategy.
• Translate insights into actionable guidance for product, marketing, and sales teams.
• Maintain awareness of competitive trends to strengthen differentiation.
• Partner with Demand Gen to optimize the customer journey by segment and persona.
• Align GTM priorities with overall company strategy and revenue objectives.

Skills

B2B SaaS background

Leadership experience

Customer-centric mindset

AI tools familiarity

Job description

$120,000 - $135,000 + VIP Bonus

The insurance industry runs on Vertafore. We equip agencies, MGAs, and carriers with the core digital systems, specialized AI, and data-driven foundation to eliminate distribution drag across the insurance lifecycle, spanning sales, servicing, and back-office operations.

Underpinned by unmatched speed and performance power, we are the trusted backbone that’s taking the insurance industry from friction to flow with Distribution Velocity –speed, performance, and trust - to drive growth at scale.

With over 95% of the top agencies and insurers and 50% of industry compliance transactions running through Vertafore, we lead at the intersection of innovation and trust, giving insurance professionals the confidence to transform and win in the AI era.

Our reach is global, with headquarters in Denver, Colorado, and offices across the U.S., Canada, and India.

JOB DESCRIPTION

We are seeking a Director of Product Marketing with a strong B2B SaaS background to lead the team responsible for positioning, messaging, and go-to-market strategy across multiple product lines and business segments. This role oversees the development of clear, differentiated messaging and programs that drive growth, retention, and customer engagement throughout the buyer journey.

The ideal candidate has proven experience leading high-performing teams, building scalable product marketing practices, and aligning go-to-market strategies with business objectives. They bring a customer-first mindset, using data, market insights, and emerging technologies to inform decisions and strengthen execution. This leader is proactive, collaborative, and results-oriented, with a deep understanding of how to connect customer needs to product value across our portfolio. Familiarity with AI tools, prompting techniques, and leveraging or building GPTs to enhance product marketing and operational efficiency is strongly preferred.

Core Requirements and Responsibilities:

• Lead, mentor, and develop a high-performing product marketing team to deliver measurable business impact.
• Build and scale product marketing processes and standards that improve team alignment, efficiency, and accountability.
• Collaborate closely with Product Management, Demand Generation, Sales, and Sales Enablement to drive unified go-to-market execution.
• Drive a customer‑centric culture within the team to ensure messaging, positioning, and go-to-market strategies align with buyer motivations and challenges.
• Develop and execute business segment strategies to increase market awareness, product adoption, and customer advocacy.
• Implement AI tools and automation to increase operational efficiency and accelerate content and campaign delivery.
• Oversee the planning and execution of tiered product launches, ensuring timely delivery of complete, standardized go-to-market materials.
• Oversee creation and continuous improvement of messaging frameworks, positioning documents, and enablement content that support sales and customer success.
• Lead customer and market research initiatives to uncover insights that inform positioning, segmentation, and content strategy.
• Translate customer and market intelligence into actionable guidance for product, marketing, and sales teams to refine go‑to‑market plans.
• Maintain a comprehensive view of competitive trends and market shifts to strengthen Vertafore’s differentiation and growth strategy.
• Partner with Demand Generation to optimize the customer journey and deliver targeted programs by segment and persona.
• Align go‑to‑market priorities with overall company strategy, partnering with senior leadership to support revenue and growth objectives.