Senior Product Marketing Manager - Embedded Insurance

Vertical Insure; Minneapolis (MN); Hybrid; USD 100,000 - 135,000; Full time

Job summary

Vertical Insure in Minneapolis, MN, is seeking a Senior Product Marketing Manager to lead market, competitive, and enablement work across verticals, channels, and products. You will partner with Sales, Marketing, Partnerships, and the Insurance team to shape messaging and drive win rates.

Candidates bring 7+ years in B2B product marketing, strong sales enablement experience, and proven ability to translate complex products into buyer-friendly language.

Qualifications

• 7+ years in B2B product marketing, with senior individual contributor experience.
• Strong sales enablement experience: playbooks, talk tracks, objection handling.
• Demonstrated competitive intelligence work and primary research.
• Track record building messaging by persona and industry.
• Experience translating complex products for buyers and internal teams.

Responsibilities

• Own market and competitive intelligence by vertical, evaluating providers and alternatives.
• Build insurance product comparisons by coverage, structure, and economics.
• Run win/loss reviews and feed learnings into the product roadmap.
• Develop buyer/partner personas and a messaging house for each vertical.
• Write sales playbooks, objection handling, and training materials.
• Produce value briefs, presentations, and enablement content.
• Create partner/channel enablement materials and valueNarratives.
• Lead launch plans for new products, channels, and verticals.

Skills

B2B product marketing

Sales enablement

Competitive intelligence

Positioning by persona

Cross-functional collaboration

Technical translation

Job description

Vertical Insure in Minneapolis, MN, is seeking a Senior Product Marketing Manager to lead market, competitive, and enablement work across verticals, channels, and products. You will partner with Sales, Marketing, Partnerships, and the Insurance team to shape messaging and drive win rates.

Candidates bring 7+ years in B2B product marketing, strong sales enablement experience, and proven ability to translate complex products into buyer-friendly language.