Senior Email & Omnichannel Strategy Lead

Shift Paradigm; United States; Remote; USD 115,000 - 150,000; Full time

Job summary

Shift Paradigm is seeking a seasoned Lead Strategist to guide premium omnichannel lifecycle marketing for a top financial services brand. You will blend consulting instincts with hands-on channel knowledge to drive end-to-end strategic analysis, map journeys, and present actionable insights with polished decks.

Reporting to the Senior Director of Data & Insights, you will collaborate across data, creative, and operations teams.

Qualifications

• 10+ years in omnichannel or lifecycle marketing strategy, including email marketing for major brands.
• Demonstrated ability to leverage data to drive business decisions.
• Strong storytelling, design sensibility, and client-facing communication.

Responsibilities

• Lead client-facing workshops, strategy presentations, and sessions to align on vision.
• Develop quantifiable content strategies and measurement methodologies.
• Interpret complex data with dashboards to deliver clear insights.
• Create intelligent, client-facing decks with compelling data storytelling.
• Act as a subject‑matter expert on email marketing trends and best practices.

Skills

Omnichannel strategy

Data-driven decisions

Storytelling with data

Executive communication

Client workshops

Tools

Tableau

AWS

SFMC

Adobe

Excel

Job description

Shift Paradigm is seeking a seasoned Lead Strategist to guide premium omnichannel lifecycle marketing for a top financial services brand. You will blend consulting instincts with hands-on channel knowledge to drive end-to-end strategic analysis, map journeys, and present actionable insights with polished decks.

Reporting to the Senior Director of Data & Insights, you will collaborate across data, creative, and operations teams.