Lead Strategist

Shift Paradigm; United States; On-site; USD 115,000 - 150,000; Full time

Job summary

Shift Paradigm is seeking a seasoned Lead Strategist to guide premium omnichannel lifecycle marketing for a top financial services brand. You will blend consulting instincts with hands-on channel knowledge to drive end-to-end strategic analysis, map journeys, and present actionable insights with polished decks.

Reporting to the Senior Director of Data & Insights, you will collaborate across data, creative, and operations teams.

Qualifications

• 10+ years in omnichannel or lifecycle marketing strategy, including email marketing for major brands.
• Demonstrated ability to leverage data to drive business decisions.
• Strong storytelling, design sensibility, and client-facing communication.

Responsibilities

• Lead client-facing workshops, strategy presentations, and sessions to align on vision.
• Develop quantifiable content strategies and measurement methodologies.
• Interpret complex data with dashboards to deliver clear insights.
• Create intelligent, client-facing decks with compelling data storytelling.
• Act as a subject‑matter expert on email marketing trends and best practices.

Skills

Omnichannel strategy

Data-driven decisions

Storytelling with data

Executive communication

Client workshops

Tools

Tableau

AWS

SFMC

Adobe

Excel

Job description

Shift Paradigm is an execution-led strategic consultancy that bridges the gap between enterprise strategy and technical reality. We partner with Fortune 500 brands and emerging leaders to solve the inherent complexity of modern digital marketing. As partners to the world’s leading MarTech platforms, including Adobe, Salesforce, Optimizely, and Braze, we deploy integrated experts across data analytics, marketing strategy, technology development, engineering, and revenue operations to ensure our clients’ tech stacks don't just exist, but perform.

The Role

Are you passionate about premium, dynamic brand experiences powered by data-driven personalization? A proven expert in omnichannel lifecycle marketing, with a particular niche for email? If yes, we’d love to connect! Shift Paradigm is searching for a seasoned Lead Strategist to serve as a trusted consultant on our team devoted to one of the world’s most admired financial services brands.

Reporting directly to our Senior Director of Data & Insights, in this role you will blend consulting instincts with hands‑on channel knowledge to lead end‑to‑end strategic analysis, diagnose performance gaps, map multi‑touch journeys, and guide creative recommendations. You will collaborate across data, creative, and operations teams to deliver post‑campaign reporting and build business‑led narratives with slick, compelling data visualizations and actionable audience insights. Please note, this is not a technical engineer role or a sales role - this is a true strategic consultant.

Though we are a remote organization, this role must work on US east coast hours.

What You'll Accomplish

• Serve as a trusted strategic advisor to clients, operating as a thought partner to build long‑term relationships and identify growth opportunities.
• Lead client‑facing workshops, strategy presentations, and workshops sessions, aligning design and copywriting partners to execute the vision.
• Develop quantifiable content strategies, test and learn and measurement methodologies to demonstrate marketing ROI against client business objectives.
• Leverage dashboards and raw data in collaboration with data engineers to interpret complex datasets, generating clear and error‑free insights.
• Create and own intelligent and beautiful client‑facing decks, utilizing your expertise in storytelling with data and presentation design to clearly communicate your narrative.
• Be a subject matter expert on email marketing trends and best practices.
• Share best practices with clients and your colleagues.

What You Bring

• 10+ years of experience in omnichannel or lifecycle marketing strategy, with meaningful time spent working on email marketing for or with major consumer brands. (Financial services experience a huge plus.)
• A proven expert leveraging data to drive business decisions.
• Deeply passionate marketer who can effortlessly shift from the strategic altitude of multi‑year, omni‑channel test‑and‑learn roadmaps down to the granular mechanics of a specific journey stage, channel brief, or immediate optimization.
• Curious, always‑learning practitioner of AI tools to aid your thinking, output and efficiency.
• Strong critical thinking and analytical skill paired with a creative spark. You know great design, copy and CX and you can collaborate with creatives to deliver it.
• Comfortable abstracting insights from large data sets and using dashboards (Tableau, AWS) to make engaging, customer‑first content recommendations.
• Expert in Excel/Google Suite.
• Advanced knowledge of email and digital marketing metrics.
• Highly detail‑oriented, organized self‑starter with strong problem‑solving skills.
• Executive presence with excellent written and oral communication, time management, and client deliverable development skills.
• Familiarity with ESPs (SFMC, Adobe) preferred but not required.

Why SH/FT:

SH/FT is a consultancy built for transformation. We bridge the gap between marketing, data, and technology to unlock growth for some of the world's most recognized brands. At SH/FT you’ll shape the future of how organizations connect with their customers through intelligent architecture, scalable systems, and the power of data‑driven strategy.

The salary range for this role is $115,000 to $150,000. Salary is based on several factors including but not limited to skillset, relevant education, level of experience, certifications, and scope of responsibilities.

In addition to base salary, SH/FT offers benefits such as medical, dental, vision, STD/LTD, Life/AD&D, 401k, Flexible Paid Time Off, and various other ancillary benefits and perks.

We welcome and encourage applications from people with disabilities under the Accessibility for Ontarians with Disabilities Act. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Candidates must have current US or Canada work authorization. For US candidates, this employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US.

No relocation assistance can be offered at this time.

All inquiries are held in strict confidence.