Senior Email Marketing Manager - Remote Fundraising Growth

National Multiple Sclerosis Society; New York (NY); Remote; USD 70,000 - 79,000; Full time

Benefits offered by this job

Paid Time Off

Paid Holidays

401k Retirement Savings Plan with Corp

Commuter Benefit Plan

Health, Dental, Vision

Job summary

The National MS Society is seeking a Sr. Manager, Email to lead the mass market email program, driving engagement, donor acquisition and revenue growth through strategic campaigns and lifecycle journeys.

The role oversees production, QA, and partner management. You will collaborate with cross-functional teams to ensure CAN-SPAM compliance, build automated donor journeys, and optimize segmentation and personalization.

Qualifications

• 5+ years in email strategy and campaign execution.
• Experience managing remote teams.
• Experience with bulk email software (Higher Logic, HubSpot, Klaviyo, SFMC).
• Experience with marketing automation incl. journeys, personalization and segmentation.
• Knowledge of CAN-SPAM and privacy rules.

Responsibilities

• Manage day-to-day strategy and execution of the email program.
• Assist in managing Agency of Record relationship.
• Coordinate email production with external partners and vendors.
• Oversee email production (segmentation, copy, builds) and QA.
• Build, QA and deploy campaigns with accessibility and responsive design.
• Develop automated donor lifecycle journeys and targeted programs.
• Lead quality control for all email activities.
• Develop reporting dashboards and share results after campaigns.
• Facilitate donation form creation, optimization and tracking.
• Collaborate with Web, Data and Analytics teams on segmentation and tracking.
• Establish SOPs and governance for email marketing.

Skills

Email strategy

Project management

Remote leadership

Agency management

Marketing automation

Segmentation

Copywriting

Tools

Higher Logic

HubSpot

Klaviyo

Salesforce Marketing Cloud

Job description

The National MS Society is seeking a Sr. Manager, Email to lead the mass market email program, driving engagement, donor acquisition and revenue growth through strategic campaigns and lifecycle journeys.

The role oversees production, QA, and partner management. You will collaborate with cross-functional teams to ensure CAN-SPAM compliance, build automated donor journeys, and optimize segmentation and personalization.