Senior Email Marketing Campaign Lead

St Louis Blues; St. Louis (MO); On-site; USD 60,000 - 90,000; Full time

Job summary

St Louis Blues is seeking a Senior Coordinator, Email Marketing to coordinate email campaigns for the Blues, Enterprise Center and Stifel Theatre. The role focuses on maximizing ticket sales revenue, data acquisition, fan engagement and lead generation.

You will report to the Senior Manager, Lifecycle Marketing and collaborate with marketing and business intelligence teams to analyze and optimize campaigns.

Qualifications

• Bachelor's degree or equivalent experience.
• 3–5 years of email marketing experience.
• Excellent written and verbal communication; strong copywriting.
• Detail-oriented and highly organized.
• Experience with email service platforms (Eloqua preferred).
• Proficiency in Excel.
• Working knowledge of HTML/CSS.
• Understanding of sports, events and ticketing is a plus.
• Flexible schedule; ability to work nights and weekends.

Responsibilities

• Oversee end-to-end development of email and SMS campaigns to support ticket sales, sponsorship, fan engagement, merchandise and more.
• Maintain email calendars for St. Louis Blues, Enterprise Center, Stifel Theatre and STL Authentics.
• Track KPIs for deliverability, open/click rates, bounce rates, database growth and revenue attribution.
• Lead analysis of email and SMS campaigns to drive strategy, including A/B testing and trend identification.
• Identify fan segments to build targeted lists for email and SMS campaigns.
• Ensure accuracy, timeliness, and consistency of all emails and related campaigns.
• Other duties as assigned.

Skills

Email marketing

Copywriting

Communication

Data analysis

Education

Bachelor’s Degree in a related field

Tools

Eloqua

Excel

HTML/CSS

Job description

St Louis Blues is seeking a Senior Coordinator, Email Marketing to coordinate email campaigns for the Blues, Enterprise Center and Stifel Theatre. The role focuses on maximizing ticket sales revenue, data acquisition, fan engagement and lead generation.

You will report to the Senior Manager, Lifecycle Marketing and collaborate with marketing and business intelligence teams to analyze and optimize campaigns.