Senior Email Campaign Architect

Shoptalk; Des Moines (IA); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical benefits

401(k) program

Paid time off

Job summary

People Inc. is hiring a Custom Email Manager to oversee the execution, optimization, and reporting of email campaigns across partners and internal teams.

The candidate will coordinate with sales, account strategists, and marketing to gather assets, deploy campaigns, and track performance metrics. The role requires 3–5 years of digital marketing or email operations experience, familiarity with ESPs (Iterable, Salesforce, Zetamail), and strong analytical skills.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 3–5 years of digital marketing or email operations experience.
• Experience with ESPs such as Iterable, Salesforce, and Zetamail.
• Strong analytical skills to interpret campaign data.
• Ability to manage multiple campaigns and meet deadlines.

Responsibilities

• Oversee end-to-end execution of email campaigns, including building, segmentation, QA, and deployment.
• Collaborate with sales, strategists, and marketing to gather assets and bookings.
• Produce performance reports on open rates, list sizes, and audience insights.
• Manage campaign calendars and production tickets.
• Ensure deliverability and CAN-SPAM compliance.
• Maintain currency on email trends and best practices.

Skills

Project management

Analytical skills

Communication

Multitasking

Email marketing

Education

Bachelor's degree in Marketing or related field

Tools

Zetamail

Iterable

Salesforce

Photoshop

Dreamweaver

HTML/CSS

MS Office

Google Docs/Sheets

Job description

People Inc. is hiring a Custom Email Manager to oversee the execution, optimization, and reporting of email campaigns across partners and internal teams.

The candidate will coordinate with sales, account strategists, and marketing to gather assets, deploy campaigns, and track performance metrics. The role requires 3–5 years of digital marketing or email operations experience, familiarity with ESPs (Iterable, Salesforce, Zetamail), and strong analytical skills.