Director, Pro Circuit Operations & Commercial Strategy

USTA National Headquarters; Orlando (FL); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid with flexibility

Comprehensive benefits (medical,Dental

Vision

401(k) with employer matching (up to 6

Tuition reimbursement up to $7,000

Mental health resources

Pet insurance

Job summary

USTA New England is seeking a senior operations and commercial strategist to lead the overall execution, revenue growth, and growth initiatives for 150+ Pro Circuit tournaments. You will bridge event delivery with enterprise goals, overseeing sponsorships, ticketing, digital media, and hospitality to drive sustainable revenue.

You will design and implement brand activations, digital storytelling, and data-driven planning across national events, while partnering with internal teams and external

Qualifications

• Bachelor’s degree in Sports Management, Business, Marketing or related field.
• 7–10 years in sports/entertainment management with event operations and business development.
• Experience with CRM, sponsor analytics tools, and digital dashboards.
• Willingness to travel nationally (4–6 site visits annually).

Responsibilities

• Lead operational execution for 150+ USTA Pro Circuit events.
• Develop and drive sponsorship, ticketing, digital media revenue.
• Enhance brand visibility and fan engagement with digital storytelling.
• Implement CRM tracking and analytics dashboards for sponsor ROI.
• Coordinate with Marketing, Sponsorship, Digital and others; host annual Workshop.

Skills

Leadership

Cross-functional teamwork

Negotiation

Travel readiness

Strategic thinking

Education

Bachelor's degree in Sports Management, Business, Marketing

Master's degree preferred

Tools

CRM platforms

Google Suite

Analytics dashboards

Job description

Who We Are

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

Why Work for the USTA?

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate.

The Role

Lead the overarching operational execution, commercial strategy, and business growth for the 150+ USTA Pro Circuit tournaments. This role bridges event delivery with enterprise business goals—driving sustainable revenue growth (sponsorships, ticketing, digital media, hospitality), scaling community and brand engagement, ensuring operational compliance, and establishing modern digital asset management across all events.

• Strategic Operations & Governance: Oversee national standards, integrity, security, safeguarding, and officiating support for 150+ events. Direct the onboarding, continuous development, and operational frameworks for Tournament Directors and event staff.
• Commercial Strategy & Revenue Expansion: Design and execute holistic business strategies to grow national, regional, and local sponsorship revenues, ticketing models, broadcast/media rights, and premium hospitality offerings.
• Brand Visibility & Fan Engagement: Spearhead brand integration and digital storytelling to maximize platform visibility. Lead community engagement frameworks (youth clinics, adaptive tennis, Net Generation) and design consistent on-site sponsor activations.
• Digital Tools & Revenue Forecasting: Implement digital asset matrices, CRM tracking systems, and analytics dashboards to measure sponsor ROI, streamline reporting, and drive data-informed calendar planning.
• Enterprise Collaboration & Stakeholder Management: Host the annual Tournament Director Workshop. Represent Pro Circuit business and operational interests across internal units (Marketing, Sponsorship, Digital, Broadcast, Player Development, Legal, Finance) and key external partners (ATP, WTA, ITF, host cities, and local sponsors).

Who You Are

• Experience: Minimum 7–10 years in sports/entertainment management, combining hands-on tournament/event operations with proven success in business development or commercial strategy.
• Education: Bachelor’s degree in Sports Management, Business, Marketing, or related field required; Master’s degree preferred.
• Technical & Operational Skills: Deep knowledge of tennis tournament operations, CRM platforms, sponsor analytics tools, and digital dashboards. High proficiency in Google Suite.
• Leadership & Flexibility: Executive leadership, negotiation, and cross-functional team alignment abilities.
• Willingness to undertake moderate to frequent national travel (including 4–6 key event site visits annually and major workshops).
• This position is based in Orlando, designated as hybrid/flex and may allow for both remote and on-site work. Any such position must meet the current USTA hybrid/flex requirements as updated from time to time. Please consult HR for the most current policy.

What We Offer

At the USTA, we know people are our most important asset. For this reason, we offer a comprehensive benefits package designed to meet the needs of a diverse workforce!

• Flexibility: Our Hybrid with Flexibility approach combines a balance of remote work with in-office collaboration to spark teamwork and creativity.
• Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• Plan for your future financially and professionally: 401(k) with employer matching (up to 6%), promotional and growth opportunities, Learning and Development programs to learn on the job, and up to $7,000 for tuition reimbursement.
• Mental and emotional wellness: Resources for overall well-being, including mental health and meditation benefits.
• Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.

The expected range for the annual base salary for this position is $90,000 - 120,000. This role is eligible for an Incentive Compensation Plan (ICP) bonus up to 10%. This range does not include any additional pay or benefits for which a person may qualify. The actual base salary offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job.

Come One, Come All

We strongly encourage you to apply if you’re interested; we'd love to learn how you can “serve” our team with your unique experience!

USTA is dedicated to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity, or expression, pregnancy, veteran status, marital status, family status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.