Senior eCommerce Marketing Specialist — Launch & Optimize

Brownells, Inc.; Grinnell, Northern (IA, KY); Hybrid; USD 59,000 - 72,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) matching

Paid time off

Paid holidays

Employee discounts

Job summary

Brownells, Inc. seeks a Senior eCommerce Marketing Specialist to drive accurate, engaging digital shopping experiences across our firearms and outdoor catalog.

You will own content publishing, promotions, and product launches, collaborating across teams to optimize discovery, conversion, and checkout. This hands-on role is hybrid in Grinnell, IA, with 3–4 days onsite and a starting salary of $65,000 plus up to 12% bonus.

Qualifications

• Bachelor's degree in marketing, business, merchandising, advertising, or related field.
• 3+ years in eCommerce, digital marketing, or related roles.
• Hands-on experience with eCommerce platforms and CMS.
• Experience with product catalogs, PDPs, navigation, and digital merchandising.
• Experience configuring and validating eCommerce promotions.
• Strong understanding of site operations, conversion, and QA.
• Strong project management and cross-functional collaboration.
• Able to use AI-powered tools to improve workflows.

Responsibilities

• Execute day-to-day eCommerce site operations, keeping the website accurate, current, customer-ready, and aligned with marketing and merchandising priorities.
• Build, QA, publish, and maintain category pages, landing pages, product detail pages (PDPs), navigation, content modules, and promotional messaging using the CMS.
• Build and evolve page layouts using data and eCommerce best practices to improve content hierarchy, visual flow, and calls to action.
• Configure and validate discounts, bundles, gifts with purchase, free shipping offers, and other promotions.
• Execute product launches, seasonal campaigns, promotions, and merchandising updates from setup through go-live.
• Coordinate launch timelines and dependencies to ensure content, creative, product information, promotions, and technical components are ready.
• Monitor site health, analyze performance, and identify opportunities to improve customer experience, conversion, and operational efficiency.

Skills

eCommerce experience

Digital marketing

Content management

CMS

QA

Project management

Analytical

Communication

Education

Bachelor's degree in marketing, business, merchandising, advertising, communications, or related field

Tools

CMS platform

AI-powered tools

Promotions configuration tools

Job description

Brownells, Inc. seeks a Senior eCommerce Marketing Specialist to drive accurate, engaging digital shopping experiences across our firearms and outdoor catalog.

You will own content publishing, promotions, and product launches, collaborating across teams to optimize discovery, conversion, and checkout. This hands-on role is hybrid in Grinnell, IA, with 3–4 days onsite and a starting salary of $65,000 plus up to 12% bonus.