Senior Ecommerce Leader - Brand Strategy & Innovation

Royal Caribbean Cruises Ltd; Miami (FL); On-site; USD 180,000 - 280,000; Full time

Job summary

Celebrity Cruises is seeking an AVP of Ecommerce to lead the brand’s ecommerce strategy within the Royal Caribbean Group’s shared services structure. This role drives growth by aligning Celebrity’s priorities with the multi-brand ecommerce roadmap, integrating brand leadership input, and guiding forecasting, budgeting, and investment decisions.

The position requires senior leadership influence across Revenue Management, Brand Marketing, Product, and Business Intelligence to optimize performance

Qualifications

• 10+ years of progressive experience in ecommerce, digital commerce, or a related commercial digital role.
• Proven ability to lead and influence in matrixed environments, driving outcomes through partnership and stakeholder management.

Responsibilities

• Own accountability for ecommerce performance targets (PAX, conversion, revenue).
• Partner with brand leadership to align ecommerce goals with overall brand strategy.
• Lead forecasting, budgeting, and investment prioritization for ecommerce initiatives.
• Influence shared services roadmap prioritization to ensure brand-specific initiatives receive appropriate investment.
• Drive AI-driven personalization and dynamic merchandising to improve guest engagement and conversion.
• Manage and develop the ecommerce content team to support conversion and brand storytelling.

Skills

Ecommerce leadership

P&L management

Forecasting

Stakeholder management

Brand collaboration

Education

Bachelor's degree in Business Administration

MBA (preferred)

Tools

Excel

BI tools

CRM systems

Job description

Celebrity Cruises is seeking an AVP of Ecommerce to lead the brand’s ecommerce strategy within the Royal Caribbean Group’s shared services structure. This role drives growth by aligning Celebrity’s priorities with the multi-brand ecommerce roadmap, integrating brand leadership input, and guiding forecasting, budgeting, and investment decisions.

The position requires senior leadership influence across Revenue Management, Brand Marketing, Product, and Business Intelligence to optimize performance