Senior eCommerce Growth Lead – Starter Brand

giiicareers; New York (NY); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Medical insurance

Dental insurance

Vision insurance

401(k)

PTO and holidays

Employee discounts

Job summary

G-III Apparel Group is seeking a Senior Manager, eCommerce Marketing & Growth for the Starter portfolio, reporting to the Senior Director of Marketing – Starter / Sports & Lifestyle. This role leads digital commerce marketing and drives growth across website content, CRM, paid media, SEO, and social commerce while collaborating with the existing eCommerce team.

The ideal candidate will be commercially minded, highly organized, analytical, and able to influence cross-functional partners across

Qualifications

• Bachelor's degree required.
• 5–7 years of experience in eCommerce marketing or related roles.
• Experience across site content, CRM/email, paid media, SEO, and/or social commerce.
• Familiarity with Shopify, GA4, Klaviyo or similar tools.

Responsibilities

• Own the digital commerce marketing POV and growth priorities for Starter and related brands.
• Manage integrated digital commerce calendar across homepage, email, paid media, product launches, and campaigns.
• Translate licenses, products, and seasonal priorities into digital commerce requirements.

Skills

eCommerce marketing

Digital marketing

CRM/email marketing

Cross-functional collaboration

Education

Bachelor's degree

Tools

Shopify

GA4

Klaviyo

Job description

G-III Apparel Group is seeking a Senior Manager, eCommerce Marketing & Growth for the Starter portfolio, reporting to the Senior Director of Marketing – Starter / Sports & Lifestyle. This role leads digital commerce marketing and drives growth across website content, CRM, paid media, SEO, and social commerce while collaborating with the existing eCommerce team.

The ideal candidate will be commercially minded, highly organized, analytical, and able to influence cross-functional partners across