Director of Ecommerce-Starter

giiicareers; New York (NY); On-site; USD 125,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits: medical,Dental

PTO & company holidays

Employee discounts

Job summary

G-III Apparel Group seeks a strategic Director of eCommerce to lead Starter eCommerce, define and execute the digital strategy, and drive profitable growth. You will own the eCommerce P&L, collaborate across Marketing, Merchandising, IT, and Operations, and steer initiatives for customer acquisition, retention, and experience.

The role requires a strong track record in online retail operations, analytics, and cross-functional leadership in a fast-paced environment.

Qualifications

• Bachelor's degree required; MBA preferred.
• 7+ years progressive ecommerce leadership experience.
• Proven success developing and executing digital commerce strategies that drive revenue growth.
• Strong understanding of end-to-end ecommerce operations, website infrastructure, customer journey, digital merchandising, and online marketing.
• Experience managing enterprise ecommerce platforms such as Shopify Plus or similar CMS.
• Strong analytical skills with GA4, PowerBI, and BI reporting tools.
• Advanced proficiency in Microsoft Excel, Word, and PowerPoint.
• Excellent organizational, leadership, communication, and project management skills.
• Ability to prioritize multiple initiatives and lead cross-functional teams in a deadline-driven environment.

Responsibilities

• Develop and execute the overall ecommerce strategy aligned with company objectives and long-term business goals.
• Own the ecommerce P&L, including annual sales planning, budgeting, forecasting, and expense management.
• Partner with Marketing, Merchandising, Planning, Finance, IT, Operations, and Customer Service to develop and execute the digital commerce roadmap.
• Lead digital growth initiatives across acquisition, retention, conversion optimization, customer experience, and profitability.
• Direct digital marketing strategies with internal teams and external agencies (Paid Search, Paid Social, SEO, Affiliate Marketing, Display, Email).
• Oversee merchandising, promotional calendars, content strategy, product launches, and customer-facing experiences across digital platforms.
• Analyze business performance using GA4, Power BI, and other reporting tools to identify trends and opportunities.
• Manage relationships with ecommerce technology providers, agencies, and third-party vendors.
• Collaborate with IT and Digital Product teams to prioritize website enhancements and CX initiatives.
• Develop executive reporting, dashboards, and business reviews highlighting KPIs and financial performance.
• Monitor industry trends and competitive activity to drive innovation across the digital business.
• Lead and develop the ecommerce team and foster cross-functional collaboration.

Skills

Digital commerce

Leadership

Analytics

Cross-functional

Strategic planning

Education

Bachelor's degree

MBA

Tools

GA4

PowerBI

Excel/Office

Job description

DirectorofeCommerce,Starter

Location:NewYorkCity,MidtownManhattan–FashionDistrict(On-Site)

Department:eCommerce

ReportsTo:VicePresidentofSales

AboutG-IIIApparelGroup

G-IIIexcelsatbringingexcitementandconfidencetocustomersthroughthefashionwecreate.Weareglobalexpertsindesign,sourcing,manufacturing,distributionandmarketing,whichenablesustofuelthegrowthofasubstantialportfolioofbrands.Withmorethan30licensedandownedbrands,includingsomeofthemostsought-afternamesinglobalfashion,oursuccessisdrivenbyourteam’sentrepreneurialspiritandourdeeprelationshipsacrosstheindustry.

PositionSummary

Weareseekingastrategicandresults-drivenDirectorofeCommercetoleadourStartereCommerceteam.Thisrolewillplayacriticalpartindefiningandexecutingthecompany'sdigitalcommercestrategy,drivingprofitablegrowth,deliveringbest-in-classcustomerexperiences,andleveraginganalyticstosupportkeybusinessinitiatives.Theidealcandidateisanexperienceddigitalcommerceleaderwithastrongunderstandingofonlineretailoperations,customeracquisition,merchandising,andcross-functionalleadershipwhothrivesinafast-pacedenvironment.

KeyResponsibilities

• DevelopandexecutetheoveralleCommercestrategyinalignmentwithcompanyobjectivesandlong-termbusinessgoals.
• OwntheeCommerceP&L,includingannualsalesplanning,budgeting,forecasting,andexpensemanagement.
• PartnerwithMarketing,Merchandising,Planning,Finance,IT,Operations,andCustomerServicetodevelopandexecutethedigitalcommerceroadmap.
• Leaddigitalgrowthinitiativesacrossacquisition,retention,conversionoptimization,customerexperience,andprofitability.
• Directdigitalmarketingstrategiesinpartnershipwithinternalteamsandexternalagencies,includingPaidSearch,PaidSocial,SEO,AffiliateMarketing,Display,EmailMarketing,andemergingdigitalchannels.
• Overseesitemerchandising,promotionalcalendars,contentstrategy,productlaunches,andcustomer-facingexperiencesacrossdigitalplatforms.
• AnalyzebusinessperformanceusingGA4,PowerBI,andotherreportingtoolstoidentifytrends,customerbehavior,andopportunitiesforoptimization.
• ManagerelationshipswitheCommercetechnologyproviders,agencies,andthird-partyvendorstosupportcontinuedbusinessgrowth.
• CollaboratewithITAndDigitalProductteamstoprioritizewebsiteenhancements,platformimprovements,andcustomerexperienceinitiatives.
• Developexecutivereporting,dashboards,andbusinessreviewshighlightingKPIs,financialperformance,customerinsights,andstrategicrecommendations.
• Monitorindustrytrends,competitiveactivity,emergingtechnologies,andconsumerbehaviortodriveinnovationacrossthedigitalbusiness.
• LeadanddeveloptheeCommerceteamwhilefosteringcollaborationacrosscross-functionalbusinesspartners.

WhoYouAre

• Astrategicleaderwithapassionfordigitalcommerceanddeliveringexceptionalcustomerexperiences.
• Acollaborativepartnerwhobuildsstrongrelationshipsacrosscross-functionalteams.
• Adata-drivendecisionmakerwithstronganalyticalandfinancialacumen.
• Aproactiveleaderwhothrivesinafast-paced,entrepreneurialenvironment.
• Anexcellentcommunicatorwiththeabilitytoinfluencestakeholdersatalllevelsoftheorganization.

Qualifications

• Bachelor'sdegreerequired;MBApreferred.
• 7+yearsofprogressiveeCommerceleadershipexperience.
• Provensuccessdevelopingandexecutingdigitalcommercestrategiesthatdriverevenuegrowthandprofitability.
• Strongunderstandingofend-to-endeCommerceoperations,websiteinfrastructure,customerjourney,digitalmerchandising,andonlinemarketing.
• ExperiencemanagingenterpriseeCommerceplatformssuchasShopifyPlusorsimilarcontentmanagementsystemspreferred.
• StronganalyticalskillswithexperienceutilizingGA4,PowerBI,andbusinessintelligencereportingtools.
• AdvancedproficiencyinMicrosoftExcel,Word,andPowerPoint.
• Excellentorganizational,leadership,communication,andprojectmanagementskills.
• Abilitytoprioritizemultipleinitiativesandleadcross-functionalteamsinadeadline-drivenenvironment.

WhatWeOffer

• Competitivesalary
• Comprehensivebenefitsincludingmedical,dental,vision,and401(k)
• PTOandcompanyholidays
• Employeediscounts

Thepayrangeforthispositionis:$125,000–$140,000peryear.

Pleasenotethattheforegoingcompensationinformationisagood-faithassessmentassociatedwiththispositiononlyandisprovidedpursuanttotheNewYorkCitySalaryTransparencyLaw.

G-IIIApparelGroupisanEqualOpportunityEmployer.Wecelebratediversityandarecommittedtocreatinganinclusiveenvironmentforallemployees.

AboutG-IIIApparelGroup,Ltd.|www.g-iii.com

G-III'sownedbrandsincludeDKNY,KarlLagerfeldParis,DonnaKaran,Vilebrequin,SoniaRykiel,G.H.Bass,BassOutdoor,AndrewMarc,ElizaJ.,G-IIISportsandmore.G-IIIhasfashionlicensesunderCalvinKlein,TommyHilfiger,ColeHaan,Dockers,Guess?,KennethCole,Levi's,VinceCamuto,Margaritavilleandmore.G-IIIalsooperatesretailstoresfortheDKNY,KarlLagerfeldParisandDonnaKaranbrands.