Director of Ecommerce-Starter

G-III Apparel Group; New York (NY); On-site; USD 125,000 - 190,000; Full time

Benefits offered by this job

Competitive salary

Medical, dental, vision insurance

401(k) plan

PTO and company holidays

Employee discounts

Job summary

G-III Apparel Group is seeking a strategic and results-driven Director of eCommerce to lead our online business, define digital commerce strategy, and drive profitable growth across channels. You will own the eCommerce P&L, partner with Marketing, Merchandising, Finance, IT, and Operations, and lead a data-driven team to optimize the customer experience using GA4 and Power BI.

Collaborate with IT and Digital Product teams to prioritize website enhancements and analytics-driven optimization to

Qualifications

• Bachelor's degree required; MBA preferred.
• 7+ years of progressive eCommerce leadership experience.
• Experience developing and executing digital commerce strategies that drive revenue growth.
• Strong analytical skills with GA4, Power BI, and BI reporting tools.
• Experience with enterprise eCommerce platforms such as Shopify Plus or similar CMS.

Responsibilities

• Develop and execute the overall eCommerce strategy aligned with business goals.
• Own the eCommerce P&L including sales planning, budgeting and forecasting.
• Collaborate with Marketing, Merchandising, Planning, Finance, IT, Operations and Customer Service.
• Lead digital growth initiatives across acquisition, retention, and conversion optimization.
• Oversee site merchandising, content strategy, product launches, and customer experiences.

Skills

Strategic leadership

Cross-functional collaboration

Data-driven decision making

Digital marketing strategy

Financial acumen

Education

Bachelor's degree

MBA preferred

Tools

Shopify Plus

GA4

Power BI

CMS platforms

Job description

Director of eCommerce

Location: New York City, Midtown Manhattan – Fashion District (On-Site)
Department: eCommerce
Reports To: Vice President of eCommerce

About G-III Apparel Group

G-III excels at bringing excitement and confidence to customers through the fashion we create. We are global experts in design, sourcing, manufacturing, distribution and marketing, which enables us to fuel the growth of a substantial portfolio of brands. With more than 30 licensed and owned brands, including some of the most sought-after names in global fashion, our success is driven by our team’s entrepreneurial spirit and our deep relationships across the industry.

Position Summary

We are seeking a strategic and results-driven Director of eCommerce to lead our eCommerce team. This role will play a critical part in defining and executing the company's digital commerce strategy, driving profitable growth, delivering best-in-class customer experiences, and leveraging analytics to support key business initiatives. The ideal candidate is an experienced digital commerce leader with a strong understanding of online retail operations, customer acquisition, merchandising, and cross-functional leadership who thrives in a fast-paced environment.

Key Responsibilities

• Develop and execute the overall eCommerce strategy in alignment with company objectives and long-term business goals.
• Own the eCommerce P&L, including annual sales planning, budgeting, forecasting, and expense management.
• Partner with Marketing, Merchandising, Planning, Finance, IT, Operations, and Customer Service to develop and execute the digital commerce roadmap.
• Lead digital growth initiatives across acquisition, retention, conversion optimization, customer experience, and profitability.
• Direct digital marketing strategies in partnership with internal teams and external agencies, including Paid Search, Paid Social, SEO, Affiliate Marketing, Display, Email Marketing, and emerging digital channels.
• Oversee site merchandising, promotional calendars, content strategy, product launches, and customer-facing experiences across digital platforms.
• Analyze business performance using GA4, Power BI, and other reporting tools to identify trends, customer behavior, and opportunities for optimization.
• Manage relationships with eCommerce technology providers, agencies, and third-party vendors to support continued business growth.
• Collaborate with IT and Digital Product teams to prioritize website enhancements, platform improvements, and customer experience initiatives.
• Develop executive reporting, dashboards, and business reviews highlighting KPIs, financial performance, customer insights, and strategic recommendations.
• Monitor industry trends, competitive activity, emerging technologies, and consumer behavior to drive innovation across the digital business.
• Lead and develop the eCommerce team while fostering collaboration across cross-functional business partners.

Who You Are

• A strategic leader with a passion for digital commerce and delivering exceptional customer experiences.
• A collaborative partner who builds strong relationships across cross-functional teams.
• A data-driven decision maker with strong analytical and financial acumen.
• A proactive leader who thrives in a fast-paced, entrepreneurial environment.
• An excellent communicator with the ability to influence stakeholders at all levels of the organization.

Qualifications

• Bachelor's degree required; MBA preferred.
• 7+ years of progressive eCommerce leadership experience.
• Proven success developing and executing digital commerce strategies that drive revenue growth and profitability.
• Strong understanding of end-to-end eCommerce operations, website infrastructure, customer journey, digital merchandising, and online marketing.
• Experience managing enterprise eCommerce platforms such as Shopify Plus or similar content management systems preferred.
• Strong analytical skills with experience utilizing GA4, Power BI, and business intelligence reporting tools.
• Advanced proficiency in Microsoft Excel, Word, and PowerPoint.
• Excellent organizational, leadership, communication, and project management skills.
• Ability to prioritize multiple initiatives and lead cross-functional teams in a deadline-driven environment.

What We Offer

• Competitive salary
• Comprehensive benefits including medical, dental, vision, and 401(k)
• PTO and company holidays
• Employee discounts

The pay range for this position is: $125,000 – $190,000 per year.

Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law.

G-III Apparel Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

About G-III Apparel Group, Ltd. | www.g-iii.com

G-III's owned brands include DKNY, Karl Lagerfeld Paris, Donna Karan, Vilebrequin, Sonia Rykiel, G.H. Bass, Bass Outdoor, Andrew Marc, Eliza J., G-III Sports and more. G-III has fashion licenses under Calvin Klein, Tommy Hilfiger, Cole Haan, Dockers, Guess?, Kenneth Cole, Levi's, Vince Camuto, Margaritaville and more. G-III also operates retail stores for the DKNY, Karl Lagerfeld Paris and Donna Karan brands.