Senior E-Commerce Specialist (Shopify)

Hay House, Inc.; Carlsbad (CA); Hybrid; USD 65,000 - 75,000; Full time

Benefits offered by this job

Remote

4‑day work week

Health insurance

Dental insurance

Vision insurance

PTO

Holidays

401k match

Disability insurance

Professional development

Job summary

Hay House, Inc. seeks a Senior E‑Commerce Specialist to own our Shopify storefronts, translating business goals into customer experiences through administration, merchandising, product management, reporting, and integrations. Reporting to the Director of E‑Commerce, you’ll focus on storefront health, QA, data‑driven merchandising, and collaboration with Marketing and Development.

Remote role open to eligible U.S. states.

Qualifications

• Bachelor’s degree in Marketing, E‑Commerce, Business, or related field or equivalent experience.
• 3–5 years of Shopify administration in enterprise‑level e‑commerce.
• Experience partnering with technical teams and using analytics to improve performance.
• Experience managing multiple Shopify storefronts or growing multi‑site platforms.

Responsibilities

• Manage day‑to‑day Shopify operations across Hay House storefronts, including data, collections, pricing, promotions, and integrations.
• Monitor storefront health, QA, troubleshooting, and data accuracy.
• Lead storefront merchandising and CRO using performance data to improve discovery and conversions.
• Partner with Marketing to execute campaigns and with Development to define requirements and QA.
• Own e‑commerce reporting through Shopify, GA4 and related tools; translate data into insights.
• Use AI and automation tools to improve workflows while maintaining human oversight.
• Create and maintain SOPs and stay current on Shopify capabilities and trends.

Skills

E-commerce judgment

Analytical skills

Technical fluency

AI & automation

Communication skills

Detail-oriented

Education

Bachelor’s degree in Marketing/E-Commerce/Business

Tools

Shopify

GA4

Analytics tools

Job description

If you're looking for an enjoyable place to work that values your ideas, encourages your growth, rewards you for your excellence and prioritizes work-life harmony (yes, we have a 4-day work week), join us!

Who We Are

Our founder, Louise Hay, had one wish - to help people improve the quality of their life. Her desire underscores everything we do for our customers, our authors, and our employees. As the largest publisher of personal development books, events & courses we offer a diverse range of products and resources that empower, educate, and inspire. We know that the words we publish can have a deep, lasting impact on people's lives and we're dedicated to using our talents to support positive change in the world by helping all people grow in mind, body, and spirit. We love what we do, and we hope you will too.

Job Description

Position Summary

As our Senior E-Commerce Specialist, you will be Hay House’s hands‑on Shopify expert, keeping our growing portfolio of Shopify storefronts running smoothly and improving how they perform through day‑to‑day administration, merchandising, product management, reporting, and integrations. Reporting to the Director of E-Commerce, you’ll translate business, marketing, and sales goals into effective customer experiences using Shopify expertise, sound e‑commerce judgment, analytics, and technical fluency.

The salary range for this position is $65,000 - $75,000. This position is remote and open to candidates residing in eligible U.S. states.

Responsibilities and Expertise

• Manage day‑to‑day Shopify operations across Hay House storefronts, including product and catalog data, collections, meta fields, navigation, pricing, promotions, merchandising, apps, integrations, and data accuracy.
• Monitor storefront health, complete QA and troubleshooting, maintain product feeds and social‑commerce connections, and escalating technical issues when needed.
• Lead storefront merchandising and conversion rate optimization using customer and performance data to improve product discovery, navigation, promotions, cross‑sels, upsells, conversion, and sales.
• Partner with Marketing to execute campaigns and promotions in Shopify, and with Development to define requirements, coordinate projects, complete QA, and support production launches.
• Own e‑commerce reporting through Shopify, GA4, and related tools, translating performance data into insights and recommendations. Monitor emerging channels, including social commerce, AI‑referred traffic, and agentic commerce.
• Use approved AI and automation tools, including ChatGPT Enterprise, to improve workflows, merchandising, efficiency, discoverability, and customer experience while maintaining appropriate human oversight.
• Create and maintain SOPs and process documentation, stay current on Shopify capabilities and e‑commerce trends, and recommend improvements that support efficiency, customer experience, and sales.

Skills, Knowledge & Abilities

• Strong e‑commerce judgment with the ability to connect catalog data, platform configuration, feeds, integrations, merchandising, and storefront experiences.
• Strong analytical, problem‑solving, and critical‑thinking skills, with the ability to turn data into practical recommendations and action.
• Technical fluency, including the ability to partner with developers, write clear requirements and documentation, and determine when to escalate an issue.
• Comfortable using AI and automation responsibly, with sound judgment around accuracy, validation, data privacy, and company policies.
• Highly detail‑oriented, proactive, adaptable, and able to manage multiple priorities in a changing e‑commerce environment.
• Strong written and verbal communication skills, with the ability to explain e‑commerce and technical information clearly and collaborate effectively with Web, Development, Marketing, Customer Service, and other cross‑functional teams.

Qualifications

Education and/or Experience

• Bachelor’s degree in Marketing, E‑Commerce, Business, or a related field, or equivalent professional experience.
• 3-5 years of direct Shopify administration experience in an enterprise‑level or comparably complex e‑commerce environment.
• Experience partnering with technical teams and using analytics to improve e‑commerce performance.
• Experience supporting multiple Shopify storefronts, e‑commerce migrations, or a growing multi‑site platform.
• Experience in publishing, media, consumer products, wellness, personal development, or another product‑driven industry is a plus.

Additional Information

Why Should You Apply?

• Remote
• Meaningful Work
• 4‑Day Work Week
• Comprehensive Medical, Dental, and Vision Insurance
• PTO, Pay in Lieu of Time Off, and Shared Leave
• Paid Holidays + Floating Holiday
• 401k Match
• Company paid Short‑Term & Long‑Term Disability
• Emergency Savings Account + Company Contribution
• Flexible Spending
• Professional Development & Education Assistance
• Employee Assistance Program (EAP) for you & family

Embracing Diversity & EEO

Hay House is committed to having a diverse workforce that embodies and reflects the diversity of our global community. As part of this commitment to equitable opportunity and inclusion, we strongly encourage applications from all individuals inclusive of all genders, ethnicities, abilities, sexual orientations, ages, socio‑economic backgrounds, religions, and beliefs.

Hay House participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E‑Verify program, please click here: https://www.e-verify.gov/employees

While this is a remote position, Hay House is only able to employ candidates who reside or willing to relocate to the following states: Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Kansas, Massachusetts, Michigan, Missouri, Montana, Nevada, New Jersey, New Mexico, New York, North Carolina, Oregon, Pennsylvania, South Dakota, Tennessee, Texas, and Washington.

Disclosure requirements pertaining to the collection of your personal data:

Responsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG.

The retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here .

You can contact the company’s Data Protection Officer at the above-mentioned postal address.

Further information on data protection and your rights can be found here .