Senior DTC Retail Activations Lead - East Market

Under Armour, Inc.; Baltimore (MD); Hybrid; USD 75,000 - 100,000; Full time

Benefits offered by this job

Paid UA Give Back volunteer days

UA Merchandise Discounts

Competitive 401(k) match

Maternity and Parental Leave

Health & fitness benefits

Job summary

Under Armour, Inc. seeks a Sr. Professional, DTC Retail Activations in the Baltimore area. The role drives activation programs to boost traffic, conversion, and sales across the East Market, partnering with District Managers and store leaders. Expect Team VIP events, local partnerships, and community engagement to fuel growth.

Hybrid schedule, 4 in-office days per week, with up to 30% travel. Base compensation ranges from $75,000 to $100,000 USD, plus benefits and a strong total rewards package.

Qualifications

• Bachelor's degree.
• 5+ years of experience in retail, field activation and events, community engagement, or consumer-facing business roles.
• Deep understanding of store-level business drivers, retail KPIs, and the relationship between activation efforts and commercial performance.
• Proven ability to connect brand objectives and long-term business strategies to measurable business outcomes.
• Demonstrated success driving traffic, customer acquisition, conversion, and sales through activation programs, community partnerships, events, and athlete-focused experiences.

Responsibilities

• Deliver activation strategies and drive program execution to meet market sales goals.
• Lead Team VIP events, grassroots activations, and local athlete engagement opportunities.
• Collaborate with East Coast field teams to optimize activation tools and resources.
• Forge partnerships with local schools, clubs, and community organizations to build a robust activation pipeline.
• Report activation performance and share learnings with field and corporate partners.

Skills

Retail activation

Event planning

Community engagement

Project management

Stakeholder management

Communication skills

Strategic thinking

Leadership without authority

Education

Bachelor's degree

Job description

Under Armour, Inc. seeks a Sr. Professional, DTC Retail Activations in the Baltimore area. The role drives activation programs to boost traffic, conversion, and sales across the East Market, partnering with District Managers and store leaders. Expect Team VIP events, local partnerships, and community engagement to fuel growth.

Hybrid schedule, 4 in-office days per week, with up to 30% travel. Base compensation ranges from $75,000 to $100,000 USD, plus benefits and a strong total rewards package.