Senior DTC Insights Analyst — Growth & Strategy

Disney Cruise Line - The Walt Disney Company; Burbank (CA); Hybrid; Confidential; Full time

Job summary

Disney’s DTC Insights team within Enterprise Research & Analytics seeks a Sr Analyst to support growth, engagement and retention insights across DTC initiatives with Product & Tech, Marketing, Strategy and Content.

You will manage qualitative and quantitative studies, track subscriber data monthly, synthesize data to tell a clear story, and partner with vendors to deliver actionable recommendations. The role is based in-office with some remote days.

Qualifications

• Bachelor’s Degree in Business, Marketing, Psychology or related field or equivalent experience.
• 3+ years of quantitative and qualitative market research experience with project management.
• Experience with managing all phases in research projects (timelines, questionnaire design, data collection and analysis, reporting, presentations).
• Strong data analysis skills with large datasets and problem solving.
• Experience with SPSS, Reporter, Q or Marketsight or other cross-tabbing tools.
• Experience with survey platforms such as Qualtrics, SurveyMonkey is a plus.
• Strong verbal and written communication and ability to summarize ideas through visual storytelling.
• Ability to work autonomously and as part of a team.
• Intellectual curiosity and passion for innovation.

Responsibilities

• Manage processes in planning and executing qualitative and quantitative research studies and analyses (i.e. questionnaire development, programming, and testing surveys, analyzing results, and producing final reports).
• Support ongoing tracking initiatives among the DTC subscriber base, coordinating with external vendors, and leveraging data sets to uncover insights monthly.
• Develop actionable insights and strategies by synthesizing data sources to tell a clear and holistic story.
• Assist in acquiring and managing research tools as required to meet internal tracking needs.
• Respond to time sensitive data requests from internal clients.
• Support presentation of findings based on research conducted and contribute to related business discussions.
• Stay abreast of current trends and new techniques in market research and the entertainment industry.
• Build and maintain relationships within the team and with external vendors.

Skills

Data analysis

Project management

Communication

Team collaboration

Problem solving

Autonomy

Adaptability

Education

Bachelor’s degree in Business, Marketing, Psychology or related field

Tools

SPSS

Reporter

Q

Marketsight

Qualtrics

SurveyMonkey

Job description

Disney’s DTC Insights team within Enterprise Research & Analytics seeks a Sr Analyst to support growth, engagement and retention insights across DTC initiatives with Product & Tech, Marketing, Strategy and Content.

You will manage qualitative and quantitative studies, track subscriber data monthly, synthesize data to tell a clear story, and partner with vendors to deliver actionable recommendations. The role is based in-office with some remote days.