DTC Insights Lead: Growth & Strategy

The Walt Disney Company; Burbank (CA); Hybrid; USD 93,000 - 128,000; Full time

Job summary

The Walt Disney Company seeks a Sr Analyst for the DTC Insights team to support strategic growth and engagement insights through quantitative and qualitative research. You will collaborate with Product, Tech, Marketing, Strategy and Content to drive data-driven decisions.

This role operates in a hybrid setup with four in-office days (Santa Monica and Burbank) and one remote day, offering a competitive compensation package within the entertainment industry.

Qualifications

• Bachelor’s Degree in Business, Marketing, Psychology or related field or equivalent experience
• 3+ years quantitative and qualitative market research experience including project management
• Experience with managing all phases of research projects and multiple projects
• Strong data analysis skills with large datasets and problem solving
• Experience with SPSS, Reporter, Q or Marketsight
• Experience with survey platforms such as Qualtrics, SurveyMonkey
• Collaborative partner and teammate able to communicate effectively and influence others
• Strong project and vendor management skills
• Effective verbal and written communication with ability to summarize ideas through visual storytelling
• Attention to detail while maintaining broader objectives
• Flexible, quick learner, proactive work ethic
• Able to work autonomously and in a team
• Intellectual curiosity and passion for innovation

Responsibilities

• Manage qualitative and quantitative research studies from questionnaire design to final reports
• Support monthly tracking initiatives across the DTC subscriber base with external vendors
• Synthesize data sources to tell a clear, holistic story and actionable insights
• Assist in acquiring and managing research tools to support tracking
• Respond to time-sensitive data requests from internal clients
• Present findings and contribute to business discussions
• Stay current with trends in market research and entertainment industry
• Build relationships with teams and external research partners
• Coordinate in-office and remote work arrangement (4 days in office, 1 day remote)

Skills

Quantitative research

Qualitative research

Data analysis

Project management

Vendor management

Communication

Autonomy

Education

Bachelor's degree in Business/Marketing/Psychology or related field

Tools

SPSS

Reporter

Q

Marketsight

Qualtrics

SurveyMonkey

SQL

Snowflake

Databricks

R

Python

SAS

STATA

Job description

The Walt Disney Company seeks a Sr Analyst for the DTC Insights team to support strategic growth and engagement insights through quantitative and qualitative research. You will collaborate with Product, Tech, Marketing, Strategy and Content to drive data-driven decisions.

This role operates in a hybrid setup with four in-office days (Santa Monica and Burbank) and one remote day, offering a competitive compensation package within the entertainment industry.