Sr Analyst, DTC Insights

Disney Cruise Line - The Walt Disney Company; Burbank (CA); Hybrid; Confidential; Full time

Job summary

Disney’s DTC Insights team within Enterprise Research & Analytics seeks a Sr Analyst to support growth, engagement and retention insights across DTC initiatives with Product & Tech, Marketing, Strategy and Content.

You will manage qualitative and quantitative studies, track subscriber data monthly, synthesize data to tell a clear story, and partner with vendors to deliver actionable recommendations. The role is based in-office with some remote days.

Qualifications

• Bachelor’s Degree in Business, Marketing, Psychology or related field or equivalent experience.
• 3+ years of quantitative and qualitative market research experience with project management.
• Experience with managing all phases in research projects (timelines, questionnaire design, data collection and analysis, reporting, presentations).
• Strong data analysis skills with large datasets and problem solving.
• Experience with SPSS, Reporter, Q or Marketsight or other cross-tabbing tools.
• Experience with survey platforms such as Qualtrics, SurveyMonkey is a plus.
• Strong verbal and written communication and ability to summarize ideas through visual storytelling.
• Ability to work autonomously and as part of a team.
• Intellectual curiosity and passion for innovation.

Responsibilities

• Manage processes in planning and executing qualitative and quantitative research studies and analyses (i.e. questionnaire development, programming, and testing surveys, analyzing results, and producing final reports).
• Support ongoing tracking initiatives among the DTC subscriber base, coordinating with external vendors, and leveraging data sets to uncover insights monthly.
• Develop actionable insights and strategies by synthesizing data sources to tell a clear and holistic story.
• Assist in acquiring and managing research tools as required to meet internal tracking needs.
• Respond to time sensitive data requests from internal clients.
• Support presentation of findings based on research conducted and contribute to related business discussions.
• Stay abreast of current trends and new techniques in market research and the entertainment industry.
• Build and maintain relationships within the team and with external vendors.

Skills

Data analysis

Project management

Communication

Team collaboration

Problem solving

Autonomy

Adaptability

Education

Bachelor’s degree in Business, Marketing, Psychology or related field

Tools

SPSS

Reporter

Q

Marketsight

Qualtrics

SurveyMonkey

Job description

Sr Analyst – DTC Insights

Job Summary:

The DTC Insights team within Enterprise Research & Analytics, are currently seeking a Sr Analyst to support strategic growth, engagement and retention insights. Reporting to the Sr. Manager, you will work closely with teams across DTC – including Product & Tech, Marketing, Strategy, and Content – supporting quantitative and qualitative research initiatives.

We’re looking for a dedicated team-player with an entrepreneurial spirit, who thrives upon the outstanding legacy of our company yet embraces non-traditional thinking, and who is passionate about contributing to The Walt Disney Company’s direct-to-consumer experience.

Responsibilities:

• Manage processes in the planning and executing qualitative and quantitative research studies and analyses (i.e. questionnaire development, programming, and testing surveys, analyzing results, and producing final reports), both as in-house DIY studies and with external research partners.

• Support ongoing tracking initiatives among the DTC subscriber base, maintaining efficient processes, coordinating with external vendors, and leveraging data sets to uncover insights on a monthly basis.

• In partnership with the Senior Manager, develop actionable insights and strategies to address key business objectives, by synthesizing relevant data sources (primary, secondary, or first-party) to tell a clear and holistic story.

• Assist in acquiring and managing research tools as required to meet the needs of internal custom experience tracking

• Respond to time sensitive data requests from internal clients

• Support presentation of findings based on research conducted and contribute to related business discussions

• Stay abreast of current trends and new techniques in the field of market research and the rapidly changing landscape across the entertainment industry

• Build and maintain relationships within the team and research counterparts from other divisions of The Walt Disney Company as well as external vendors

• This position will be in office 4 days per week and one day at home (Fridays). In office will be both in Santa Monica and Burbank.

Basic Qualifications:

• Bachelor’s Degree in Business, Marketing, Psychology or related field or equivalent experience

• 3+ years quantitative and qualitative market research experience - either supplier-side, client-side, or some combination thereof, including project management

• Experience with managing all phases in successful execution of research projects, including managing timelines, questionnaire design, data collection and analysis, reporting and presentations. Proven ability to manage multiple projects at a given time.

• Strong data analysis skills, particularly with large quantitative or qualitative datasets, and enjoys problem solving

• Experience with SPSS, Reporter, Q or Marketsight or other cross-tabbing tool

• Experience with survey platforms such as Qualtrics, SurveyMonkey, etc. is a plus

• Collaborative partner and teammate who can build good rapport, communicate effectively, and influence others when needed

• Strong project and vendor management skills

• Confident communicator with solid verbal and written communication skills, including the ability to summarize ideas through visual storytelling

• Strong attention to detail without losing sight of broader objectives

• Flexible, quick learner, problem solver, and a strong, pro-active work ethic

• Able to work autonomously as well as part of a team

• Intellectual curiosity and a passion for innovation

Preferred Qualifications:

• Experience working on entertainment or technology consumer research, with an emphasis on SVOD, TV, and/or In-Home content consumption

• International Market Research experience

• Proficiency with SQL, with the ability to extract and combine disparate data sources to develop a rich, complete picture for the business

• Experience working with large datasets and big data technologies, preferably cloud-based, such as Snowflake, Databricks, or similar

• Familiarity with R, Python, SAS, STATA or similar programming languages

• Experience with non-primary data sources (secondary research, social media data, first-party behavioral data)

• Experience integrating AI capabilities into research approach to improve efficiency or insight, or a demonstrated interest in doing so

• Passionate consumer of content – movies, TV, SVOD

• Familiarity with the brands and franchises of The Walt Disney Company

The hiring range for this position in Burbank, CA and Santa Monica, CA is $93,200–$128,000 per year. The base payactually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.