Senior DTC Creative Strategist — Remote

SalaryGuide; United States; Remote; USD 75,000 - 85,000; Full time

Benefits offered by this job

Remote-first

Global team

Mentorship opportunities

Ownership of creative strategy

Job summary

Right Hook Digital is seeking a Senior Creative Strategist to lead ad creative for a portfolio of DTC/eCommerce brands from a remote-first hub in North America. You will own strategy, briefs and testing, translating customer insights into performance-driven concepts.

You’ll collaborate with Growth Strategists, Media Buyers and Visual Designers to optimize campaigns and drive measurable results across Meta platforms.

Qualifications

• 4+ years in performance creative strategy for DTC/eCommerce brands.
• Experience developing and testing Meta paid social creative for Facebook/Instagram.
• Proven ability to translate insights into standout tests and iterations.

Responsibilities

• Own creative strategy and testing roadmaps for a portfolio of DTC/eCommerce brands.
• Analyse performance to identify winning concepts and drive actionable tests.
• Develop angles, hooks and messaging frameworks across formats (UGC, video, static, carousel).
• Apply direct-response principles to address customer motivations and barriers.
• Collaborate with Growth Strategists and Buyers to align strategy with objectives.
• Provide clear feedback to improve creative alignment and execution.
• Coach and mentor designers to improve performance-driven creativity.
• Engage with clients on strategy calls, planning and shoot guidance.
• Improve ideation, briefing, testing and learning processes.

Skills

Performance creative strategy

Meta paid social

Direct-response testing

Copywriting instincts

Strategic storytelling

Education

Bachelor’s degree in Marketing or related field

Tools

Meta Ads Manager

Job description

Right Hook Digital is seeking a Senior Creative Strategist to lead ad creative for a portfolio of DTC/eCommerce brands from a remote-first hub in North America. You will own strategy, briefs and testing, translating customer insights into performance-driven concepts.

You’ll collaborate with Growth Strategists, Media Buyers and Visual Designers to optimize campaigns and drive measurable results across Meta platforms.