Senior Creative Strategist - DTC / eCommerce

SalaryGuide; United States; Remote; USD 75,000 - 85,000; Full time

Benefits offered by this job

Remote-first

Global team

Mentorship opportunities

Ownership of creative strategy

Job summary

Right Hook Digital is seeking a Senior Creative Strategist to lead ad creative for a portfolio of DTC/eCommerce brands from a remote-first hub in North America. You will own strategy, briefs and testing, translating customer insights into performance-driven concepts.

You’ll collaborate with Growth Strategists, Media Buyers and Visual Designers to optimize campaigns and drive measurable results across Meta platforms.

Qualifications

• 4+ years in performance creative strategy for DTC/eCommerce brands.
• Experience developing and testing Meta paid social creative for Facebook/Instagram.
• Proven ability to translate insights into standout tests and iterations.

Responsibilities

• Own creative strategy and testing roadmaps for a portfolio of DTC/eCommerce brands.
• Analyse performance to identify winning concepts and drive actionable tests.
• Develop angles, hooks and messaging frameworks across formats (UGC, video, static, carousel).
• Apply direct-response principles to address customer motivations and barriers.
• Collaborate with Growth Strategists and Buyers to align strategy with objectives.
• Provide clear feedback to improve creative alignment and execution.
• Coach and mentor designers to improve performance-driven creativity.
• Engage with clients on strategy calls, planning and shoot guidance.
• Improve ideation, briefing, testing and learning processes.

Skills

Performance creative strategy

Meta paid social

Direct-response testing

Copywriting instincts

Strategic storytelling

Education

Bachelor’s degree in Marketing or related field

Tools

Meta Ads Manager

Job description

Right Hook Digital is hiring a Senior Creative Strategist - DTC / eCommerce at USD $75,000-$85,000 per year. This full-time, remote role operates in United States and Canada time zones, with ownership of ad creative across a portfolio of eCommerce brands.

If you have 4+ years in performance creative strategy and know how to turn customer insights into direct-response ads that perform on Meta, this role puts you in charge of concepts, messaging and testing strategy. You'll work alongside growth, media buying and creative specialists, with access to mentorship from senior creative leaders.

Role Snapshot

• Title: Senior Creative Strategist - DTC / eCommerce
• Company: Right Hook Digital
• Location: Remote, United States and Canada time zones
• Salary: USD $75,000-$85,000 per year, depending on experience
• Employment type: Full-time
• Experience: 4+ years in performance creative strategy, including substantial hands-on DTC/eCommerce experience

Company Overview

Right Hook Digital is an agency helping DTC/eCommerce brands grow through performance-driven creative. Its global team spans the USA, Canada, Australia, New Zealand, Bali and the Philippines, bringing together specialists in growth strategy, media buying and creative production.

About the Role

You'll own ad creative for a portfolio of eCommerce brands in the USA and Canada, translating customer insights, performance data and direct-response principles into concepts, messaging, briefs and testing strategies. Working in a cross-functional squad with a Growth Strategist, Media Buyer, Visual Designer, Campaign Coordinator and Copywriter, you'll connect creative decisions to measurable commercial results. This role requires an experienced strategist who can take ownership and contribute from day one.

Responsibilities

• Own creative strategy and testing roadmaps across a portfolio of DTC/eCommerce brands, aligning priorities with client growth objectives.
• Analyse creative performance to identify winning concepts, diagnose underperformance and turn findings into actionable tests and iterations.
• Develop angles, hooks, messaging frameworks, scripts and detailed creative briefs across UGC, video, static and carousel formats.
• Apply customer psychology and direct-response principles to address customer motivations, objections, awareness levels and purchase barriers.
• Collaborate with Growth Strategists and Media Buyers to connect creative strategy with commercial objectives, campaign performance and testing priorities.
• Review creative assets and provide clear, actionable feedback to improve strategic alignment and execution.
• Guide and coach Visual Designers, developing their creative judgment and understanding of performance-driven creative.
• Work directly with clients on strategy calls, content planning and shoot guidance to help them produce stronger creative assets.
• Improve creative frameworks and processes for ideation, briefing, testing and learning.

Qualifications

• 4+ years of experience in performance creative strategy, including substantial hands-on experience with DTC/eCommerce brands.
• Strong experience developing and testing Meta paid social creative for Facebook and Instagram, with a proven understanding of what drives platform performance.
• A track record of developing direct-response creative that contributes to measurable performance improvements.
• The ability to interpret results, identify meaningful patterns and translate insights into stronger creative tests and iterations.
• Deep understanding of direct-response marketing, including mass desires, awareness levels, market sophistication, offer positioning and customer psychology.
• Strong creative judgment across UGC, video and static advertising, with the ability to improve concepts, hooks, scripts and execution.
• Excellent copywriting and messaging instincts, including compelling angles, hooks, scripts and ad copy.
• Confidence presenting recommendations to clients and cross-functional teams, backing your thinking and constructively challenging assumptions.
• The ability to work independently, manage competing priorities and take ownership without constant direction.

Preferred Experience

• Working in a performance marketing or growth agency.
• Developing performance creative for TikTok, YouTube or Pinterest.
• Coaching or mentoring designers, video editors or other creative team members.
• Contributing to creative frameworks, playbooks or process improvements.

Compensation and Benefits

• USD $75,000-$85,000 per year, depending on experience.
• remote-first work with a global team.
• Ownership of creative strategy for ambitious eCommerce brands.
• Collaboration with experienced Growth Strategists, Media Buyers and Visual Designers.
• Mentorship and professional development opportunities through direct work with the Head of Creative Strategy and Creative Production Specialist.

Application Materials

• Your CV/resume. No cover letter is needed.
• 2-3 examples of DTC/eCommerce brands you have worked with in a creative strategy capacity.
• Details of the paid social platforms you have experience developing creative strategies for.